? WE’RE HIRING | SENIOR SOCIAL MEDIA STRATEGIST

? Brand Awareness | Video Funnel Marketing | Audience Intelligence

? Location: Lucknow/ On-Site

? Employment Type: Full-Time

? Experience: 5+ Years of Relevant Experience

We will consider even if you don't have experience in the legal industry but worked for major hospital chains or big farma.

? Salary Package: ₹30k - ₹50k , depending on experience, strategic expertise, and demonstrated results.

Are you someone who understands how to turn social media into a powerful brand-building and business-growth engine?

We’re looking for a results-driven Senior Social Media Strategist who understands audience psychology, platform algorithms, organic video distribution, social listening, paid advertising, and strategic retargeting.

This is not a routine social media management role.

We need someone who can build a structured marketing system that reaches the right audience, establishes brand trust, nurtures engagement, and encourages relevant consultation inquiries over time.

We will consider even if you don't have experience in the legal industry but worked for major hospital chains or big farma.

? WHAT YOU’LL BE RESPONSIBLE FOR

1️⃣ Three-Stage Video Marketing Funnel

Develop and execute a strategic video funnel:

- Stage 1 — Awareness: Educational videos that answer common legal questions and build audience awareness.
- Stage 2 — Engagement: Situation-based content that helps audiences understand their options when facing specific legal challenges.
- Stage 3 — Brand & Consultation: Introduce the law firm, communicate its expertise, and encourage relevant audiences to explore its services or request a consultation.

Your goal will be to connect these stages through strategic content sequencing, audience insights, performance analysis, and compliant retargeting.

2️⃣ Social Listening & Audience Intelligence

- Monitor relevant conversations across Facebook, Instagram, YouTube, TikTok, Reddit, Quora, and LinkedIn.
- Identify audience questions, emerging trends, content opportunities, and competitor activity.
- Use tools such as Brand24, Sprout Social, or equivalent platforms.
- Discover relevant opportunities for educational content distribution and authentic community engagement.
- Apply privacy-conscious research practices and respect platform policies.

3️⃣ Organic Growth & Video Distribution

- Build platform-specific strategies for Reels, YouTube Shorts, TikTok, Facebook, and LinkedIn.
- Understand algorithms, content discovery, audience retention,



watch time, and engagement signals.
- Improve organic reach, brand recall, audience growth, and relevant website traffic.
- Collaborate with video editors, AI video creators, and scriptwriters to produce compelling content.

4️⃣ Paid Social Advertising & Retargeting

- Plan and manage campaigns through Meta Ads Manager.
- Develop video-view, engagement, website-visitor, and other eligible retargeting audiences.
- Execute sequential video campaigns aligned with awareness, consideration, and consultation objectives.
- Manage creative testing, audience segmentation, budget allocation, and campaign optimization.
- Maintain compliance with legal advertising rules and platform restrictions on sensitive targeting.

5️⃣ Legal Industry Brand Awareness

Develop marketing strategies across practice areas such as:

⚖️ Family Law & Divorce

⚖️ Criminal Defense

? Immigration Law

? Employment Law

? Personal Injury

? Estate Planning

? Real Estate & Property Law

? Business & Contract Law

Ensure all content is accurate, professional, ethical, and compliant with applicable attorney advertising requirements.

6️⃣ Analytics, Reporting & Optimization

- Track reach, watch time, retention, engagement, audience growth, and brand visibility.
- Analyze performance at every stage of the video funnel.
- Evaluate qualified inquiries, consultation requests, and campaign efficiency.
- Deliver actionable weekly and monthly reports with clear recommendations.

✅ WHAT WE’RE LOOKING FOR

✔️ At least 5 years of relevant social media marketing experience.

✔️ Strong hands-on knowledge of Meta Ads Manager and Meta Business Suite.

✔️ Proven experience with organic growth, paid social campaigns, and audience retargeting.

✔️ Practical expertise in video funnel strategy and content sequencing.

✔️ Experience with social listening, audience research, and analytics tools.

✔️ A strong understanding of multiple social platforms and their individual content ecosystems.

✔️ The ability to convert audience insights into measurable marketing strategies.

✔️ Strong analytical thinking, strategic planning,



communication, and reporting skills.

⭐ BONUS POINTS FOR EXPERIENCE IN

- Law firms or legal marketing agencies
- Healthcare or pharmaceutical marketing
- Large consumer brands or multinational companies
- Highly regulated advertising industries
- High-budget, multi-platform marketing campaigns

Experience managing compliant campaigns in regulated industries will be especially valuable.

? COMPENSATION & CAREER OPPORTUNITY

Proposed salary package: ₹30-50k/month The final compensation will depend on your relevant experience, strategic capabilities, campaign ownership, and demonstrated results.

The right candidate will have the opportunity to take ownership of a sophisticated social media strategy focused on long-term brand awareness, audience development, video marketing, and measurable business outcomes.

? THIS ROLE IS FOR YOU IF…

You can explain how to:

- Reach relevant audiences before they actively search for legal services.
- Build a structured three-stage video marketing funnel.
- Identify meaningful conversations and distribute educational content appropriately.
- Combine organic engagement with compliant paid retargeting.
- Measure brand awareness and its contribution to consultation inquiries.
- Build scalable marketing systems rather than simply publish content.

Significant: This is a strategy-led role focused on audience intelligence, brand awareness, video distribution, and campaign management. It is not a routine posting or graphic design position. Google Ads, Google Local Services Ads, and search PPC experience are not required.

? HOW TO APPLY

Apply through LinkedIn with your updated resume and relevant portfolio.

Please include:

1. Examples of social media campaigns you personally planned and managed.
2. Case studies demonstrating organic growth, video funnel performance, or retargeting results.
3. The social listening, analytics, and campaign management tools you have used.
4. A brief outline of how you would implement a three-stage video awareness campaign for a law firm.

We’re interested in strategic thinking, practical execution, and measurable results—not just impressive job titles.

Know someone who would be a great fit? Tag them or share this opportunity with your network!

#Hiring #SeniorSocialMediaStrategist #SocialMediaMarketing #VideoMarketing #BrandAwareness #SocialListening #MetaAds #DigitalMarketingJobs #MarketingJobsIndia #LegalMarketing #PerformanceMarketing #ContentStrategy

📌 Senior Social Media Strategist (Lucknow)
🏢 Vicdigit Technologies
📍 Lucknow