Senior Social Media Executive – Content Strategy

Location: Mumbai

Experience: 1–3 years

Reports to: Social Media / Content Lead

About the Role

We’re looking for a Senior Social Media Executive – Content Strategy to help shape how IGP shows up on social.

This role is for someone who is deeply plugged into internet culture, trends, creators and content formats, and knows how to turn that understanding into content that people actually want to watch, share and engage with.

You’ll be involved in everything from developing content ideas and social calendars to spotting trends, writing hooks and working with designers, creators and internal teams to bring ideas to life.

What You’ll Do

Content Strategy

- Develop and execute IGP’s social media content strategy and monthly content calendar.
- Build content pillars, recurring formats and franchises that strengthen IGP’s brand personality.
- Translate campaigns, products, gifting occasions and consumer insights into social-first ideas.
- Identify relevant cultural moments, trends and conversations that IGP can participate in authentically.

Content & Ideation

- Come up with ideas for Reels, carousels, static posts, stories, memes and other social formats.
- Write hooks, scripts, captions and content narratives.
- Work closely with designers, video editors and the wider marketing team to bring ideas to life.
- Develop content that balances brand building, engagement and product storytelling.
- Keep IGP's social presence fresh, contemporary and distinctly IGP.

Trends & Internet Culture

- Stay constantly updated on emerging trends, memes, creators, formats and conversations.
- Spot opportunities for IGP to participate in culture in ways that feel natural rather than forced.
- Bring proactive content ideas to the table — not just execute what's already been briefed.

Creators & Influencers

- Work with the influencer/creator team on social-first content ideas and briefs.
- Help identify creators,



formats and content styles that fit the IGP brand.
- Explore ways to turn creator collaborations into repeatable content formats.

Performance & Learning

- Track content performance across reach, views, engagement, shares, saves and other relevant metrics.
- Identify what's working and use these learnings to improve future content.
- Stay updated on changes in platform behaviour and emerging content formats.

What We’re Looking For

- 1–3 years of experience in social media, content, digital marketing or a similar role.
- Strong understanding of Instagram, Reels, memes, creators and internet culture.
- Good copywriting and storytelling skills.
- A sharp eye for what makes content compelling, relatable and shareable.
- Ability to turn a broad brief into a strong social idea.
- Strong visual sensibility and understanding of current content formats.
- Comfortable working with designers, editors, creators and cross-functional teams.
- Someone who can balance creative thinking with data and business objectives.
- E-commerce, D2C, lifestyle or consumer brand experience is a plus.

You’ll Thrive Here If…

- You have opinions about content, not just the ability to execute it.
- You’re constantly saving Reels, memes and carousels because you’re thinking about how they could work for a brand.
- You can explain why a piece of content works — not just that it is “trending”.
- You know the difference between jumping on a trend and actually being culturally relevant.
- You understand that good social content doesn't always look like advertising.
- You’re excited by the challenge of making a gifting brand genuinely fun to follow.

Must Do With Your Application

Send us a 60-second video sharing:

1. Your top 3 social pages you’re loving right now — and why
2. One trend you think IGP should hop on
3. Your favourite edit concept or carousel style right now

 We want to see how you think about social, not just your CV.

If this sounds like your jam, send in applications to:

[email protected]

📌 Senior Social Media Executive – Content Strategy (Mumbai)
🏢 Join Ventures
📍 Mumbai