Senior Marketing Professional (India)

Senior Marketing Professional (India)

13 Oct
|
Henry Technologies
|
India

13 Oct

Henry Technologies

India

About HENRY Technologies

HENRY Technologies is a technology company focused on using Physical AI and computer vision to improve safety, security, and operational visibility across manufacturing facilities, warehouses, and construction sites. HENRY analyzes visual data from cameras and edge devices to identify risks, equipment conditions, and operational issues, transforming them into actionable insights through the HENRY SnapShot dashboard and integrations with enterprise systems such as Microsoft Dynamics 365 Business Central, Odoo, Salesforce, and other ERP platforms.

We are looking for an experienced and results-driven Senior Marketing Professional who can drive our marketing initiatives, strengthen our brand presence, and generate qualified business opportunities.

Key Responsibilities

1. Marketing Strategy & Execution

- Develop and execute B2B marketing strategies aligned with HENRY Technologies' business objectives.
- Build brand awareness and position HENRY as an innovative AI, Robotics, and SaaS solutions provider.
- Plan and manage marketing campaigns targeting enterprise customers, technology partners, and industrial businesses.
- Identify opportunities to expand our reach in the US and international markets.

2. LinkedIn Marketing & Lead Generation

- Lead the company's LinkedIn marketing strategy, including organic content, paid campaigns, and audience engagement.
- Develop LinkedIn-based B2B lead generation and account-based marketing (ABM) campaigns.
- Create and manage LinkedIn content for selected company leaders and team members to strengthen their professional presence, establish thought leadership, and enhance HENRY Technologies' brand visibility.
- Write engaging, industry-relevant posts tailored to each individual's professional expertise and personal brand.




- Build relationships with decision-makers, enterprise buyers, and potential technology partners.
- Optimize LinkedIn campaigns to improve engagement, lead quality, and conversion rates.

3. Content & Digital Marketing

- Develop compelling marketing content, including LinkedIn posts, case studies, blogs, product presentations, and email campaigns.
- Translate complex technical solutions involving AI, Computer Vision, and Robotics into explicit business value propositions.
- Manage website marketing initiatives, SEO, and digital campaigns.
- Collaborate with product and technical teams to create product-focused marketing materials.

4. SaaS & Technology Product Marketing

- Develop go-to-market (GTM) strategies for HENRY's software and technology solutions.
- Understand enterprise SaaS sales cycles, customer pain points, and buyer personas.
- Create messaging and positioning for AI-powered industrial monitoring and robotic solutions.
- Support product launches, demonstrations, webinars, and partnership initiatives.

5. Marketing Analytics & Performance

- Define and track marketing KPIs, including lead generation, conversion rates, campaign ROI, and customer acquisition.
- Monitor campaign performance and continuously optimize marketing efforts.
- Work closely with leadership and sales teams to align marketing activities with business growth objectives.

Required Qualifications & Skills

- 4+ years of relevant experience in B2B marketing,



preferably within SaaS, AI, Robotics, or enterprise technology companies.
- Proven experience in LinkedIn marketing, B2B lead generation, and digital marketing campaigns.
- Strong understanding of SaaS business models, enterprise customer acquisition, and technology product positioning.
- Familiarity with AI, Robotics, Computer Vision, or Industrial Automation solutions.
- Hands-on experience with LinkedIn Campaign Manager, Google Analytics, CRM platforms, and marketing automation tools.
- Ability to independently develop, execute, and optimize marketing strategies.
- Excellent written and verbal English communication skills.
- Strong analytical, creative, and strategic thinking abilities.
- Ability to work in a fast-paced startup environment and take ownership of marketing initiatives.

Preferred Qualifications

- Experience marketing B2B SaaS or emerging technology products to US-based enterprise customers.
- Familiarity with manufacturing, warehouse operations, industrial safety, or Industry 4.0.
- Experience with Microsoft Dynamics 365, ERP ecosystems, or technology channel partner marketing.
- Experience with account-based marketing, email outreach, and demand generation.
- Prior experience managing marketing initiatives independently or leading a small marketing team.

What We're Looking For

We are seeking someone who goes beyond traditional social media management.

The ideal candidate understands how to market complex technology solutions, communicate their business value, generate qualified enterprise leads, and contribute directly to business growth.

We value individuals who are proactive, creative, analytical, and comfortable taking ownership in a growing technology startup.

📌 Senior Marketing Professional (India)
🏢 Henry Technologies
📍 India

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