Key Responsibilities

Performance Marketing (Primary Focus)

● Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other relevant paid platforms.

● Drive lead generation, customer acquisition, and conversions.

● Monitor campaign performance and optimize for better lead quality.

● Monitor and improve CPL, CPA, CAC, CTR, Conversion Rate, and ROAS.

● Conduct A/B testing across creatives, audiences, ad copies, locations, and campaigns.

● Work with design and content teams to create high-performing ad creatives.

● Track conversions using tools like Google Analytics, Meta Pixel, GTM, UTMs, and conversion tracking.

● Analyze campaign performance and share actionable insights.

Marketing & Growth Initiatives (Secondary Focus)

● AI-led Influencer Marketing: Create and coordinate AI-led content and influencer videos, particularly for Goods Storage.





● Influencer & Travel Blogger Marketing: Identify and collaborate with relevant influencers and travel bloggers for Luggage Storage and Nepal operations.

● YouTube Marketing: Develop strategies to promote existing videos and improve reach and engagement.

● Print & Offline Marketing: Coordinate the development of flyers, brochures, paper inserts, and other marketing collaterals.

● Field Marketing: Plan and execute relevant on-ground marketing activities across key locations.

● Expos & Events: Identify relevant expos, exhibitions, and industry events and manage Airattix's participation.

● LinkedIn Marketing: Develop and execute a structured LinkedIn marketing strategy to improve brand visibility and engagement.

📌 Senior Marketing Executive (India)
🏢 Airattix
📍 India