Company Description TechnoBridge Systems Pvt Ltd, based in Pune and Bangalore, provides specialized online and offline courses in Clinical Research, Medical Coding, Pharmacovigilance, Medical Writing, Regulatory Affairs, and Clinical Data Management. The organization focuses on preparing learners for healthcare careers through expert faculty, practical training, and modern learning infrastructure. TechnoBridge offers comprehensive career support, including 100% placement assistance, mock interviews, and resume-building guidance.

By combining industry-relevant curriculum with hands-on learning, TechnoBridge helps individuals convert their skills into sustainable career opportunities in the healthcare sector.

Role Description The Senior Marketing Executive role is a full-time, on-site position based in Pune City. This role is responsible for planning and executing marketing campaigns to promote TechnoBridge’s clinical research and related healthcare courses. Day-to-day tasks include conducting market research, developing marketing strategies, creating and managing promotional content, and coordinating with sales and academic teams to drive enrollments.

The Senior Marketing

Executive will monitor campaign performance, manage outreach across digital and offline channels, and represent the organization at events, seminars, and partner meetings. This role also involves maintaining strong communication with prospective learners, institutions, and industry stakeholders to enhance brand visibility and market reach.

Qualifications

- Ability to perform Market Planning and develop effective Marketing strategies aligned with organizational goals.
- Strong Market Research skills to analyze trends, competitors, and learner needs within the healthcare education sector.
- Excellent Communication skills for engaging with prospective learners, partners, and internal teams.
- Proven experience in Sales and marketing execution to drive course enrollments and revenue growth.
- Prior experience in education, training,



or healthcare domains is highly beneficial.
- Proficiency in digital marketing tools, social media platforms, and basic analytics is preferred.
- Bachelor’s degree in Marketing, Business, Healthcare Management, or a related field; a master’s degree is an advantage.
- Strong organizational skills, ability to work on-site in Pune City, and readiness to collaborate across functions.

Develop and execute overall brand-building and marketing strategies. Manage SEO activities to improve website rankings and organic traffic.

Plan, execute, and optimize Meta advertising campaigns on Facebook and Instagram.

Create and manage Google Ads campaigns for lead generation and brand awareness.

Plan and execute influencer marketing campaigns and collaborations.

Manage social media platforms, content calendars, and promotional activities.

Handle end-to-end brand creation, including brand identity, positioning, messaging, and promotional strategies.

Coordinate the creation of marketing content, banners, creatives, reels, videos, and other brand assets.

Develop engaging content for social media, websites, advertisements, and marketing campaigns.

Conduct market research and competitor analysis to identify growth opportunities.

Monitor marketing performance, campaign budgets, leads, conversions, and ROI.

Maintain brand consistency across all marketing channels and communication materials.

Coordinate with internal teams, designers, content creators, influencers, and external agencies.

Prepare marketing reports and implement strategies to improve brand awareness and business growth.

Required Skills

Minimum 2 years of experience in marketing or digital marketing.

Knowledge of SEO, Meta Ads, and Google Ads.

Understanding of influencer marketing, social media marketing, and brand management.

Skills in content creation, creative campaign planning, and brand development.

Knowledge of marketing analytics, lead generation, and performance tracking.

Strong creativity, communication, coordination, and analytical skills.

Ability to manage end-to-end marketing activities and build a solid brand presence.

📌 Senior Marketing Executive (Pune)
🏢 Clinical Research Courses in Pune - TechnoBridge Systems
📍 Pune