Skills

- Knowledge & Posting Location
- B2B Marketing
- B2B Marketing Strategy
- Business Development
- Commercial Management
- Costing
- Marketing & Sales
- Marketing Strategy
- Pricing Analysis
- Pricing Strategy
- Proposal Management
- Sales
- Sales Management
- Strategy

Minimum Qualification B.Tech/B.E

JOB DUTIES/RESPONSIBILITIES

Primary & Secondary:

Marketing Responsibilities:

- Conduct in-depth policy analysis and stay updated on relevant industry regulations and governmental policies. Use this analysis to identify opportunities and threats for the organization.
- Gather, analyze, and present market intelligence data, trends, and insights to inform management for strategic decisions and market positioning.
- Research and analyze competitors, their strengths, weaknesses, and market positioning. Develop strategies to outperform competitors and secure our competitive advantage, win-lost bid analysis.
- Establish and maintain strong relationships with government authority officials, key decision-makers, and influencers. Advocate for the organization's interests and contribute to policy changes/suggestions that benefit the organization.
- Develop and implement marketing strategies to enhance brand presence and generate demand for our Pumped Hydro Storage Projects and Other Construction Projects within the industry in Domestic markets.
- Oversee the development of high-quality marketing collateral, including brochures, presentations, case studies, and website content.
- Work closely with clients and industry stakeholders to create a compelling value proposition for L&T;'s offerings, highlighting their Cost to Ownership and technological advantages.




- Plan and represent the company at industry-specific events, exhibitions, and trade shows to showcase our products and build connections within the industry.
- Scan the market for new tenders, review & understand the terms of the tender, assess the risk involved & suggest mitigation, appraise the top management to make bidding decisions, preparation & submission of the bidding documents, tracking the bid status, competition analysis, follow up with customer for clarifications & deviations, etc.

Sales Responsibilities:

- Build and manage a robust sales pipeline, monitoring progress, and forecasting revenue opportunities.
- Collaborate with cross-functional teams, including Proposal, Engineering, Commercial Management, Legal, finance etc. to ensure that Marketing and sales efforts align with company goals.
- Build and nurture robust relationships with clients while identifying and pursuing new business opportunities and working extensively for market development and expansion.
- Prepare and present proposals and contracts to potential clients, ensuring alignment with their needs and objectives.
- Analyze sales data and market trends to make informed decisions and forecast future sales performance.
- Ensure that client inquiries, concerns, and needs are addressed promptly and effectively to maintain high customer satisfaction levels.
- Understand the commercial aspects of the LOI / PO / Contract terms for the tenders won and communicate with the customer for acceptance. Periodic feedback from customer satisfaction.

Locations: Senior Manager LNT/SM/1881354 HCI-Heavy Civil Infrastructure Chennai Head Qrs.

Posted On: 06 Oct 2026

End Date: 04 Apr 2027

Required Experience: 6 - 12 Years

📌 Senior Manager (India)
🏢 Larsen & Toubro Infotech
📍 India