Experience: 3–8 years | Salary: Up to ₹12 LPA | Location: Gurgaon
Reporting to: Digital Lead
Education: Graduate (MBA in Marketing preferred)
Key Responsibilities
- Run and optimise paid campaigns on Google, Meta, YouTube and Display to improve CPL, CPO and ROAS.
- Manage the website and landing pages, and improve conversions through CRO and A/B testing.
- Lead SEO, hyperlocal SEO, Google Business Profile, and AI search optimisation (AIO and AEO).
- Track performance on GA4 and dashboards, measure ROI and share insights.
- Use AI and marketing automation tools to improve campaigns, reporting and lead nurturing.
- Work with the Sales, CRM, Creative and IT teams and with agencies to improve lead quality.
Desired Profile
- 3–8 years of experience in performance marketing and SEO, ideally in lead generation.
- Hands-on with Google Ads, Meta Ads Manager, GA4, GTM and CMS platforms.
- Robust analytical and Excel skills, with a data-driven, experimental mindset.
Key Skills: Performance Marketing, Google Ads, Meta Ads, SEO, GA4, Google Tag Manager, CRO, Marketing Automation
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