About the Role

We are looking for a highly skilled and hands-on Senior Digital Marketing Expert with robust practical experience in leveraging AI tools across SEO, Social Media Marketing (SMM), content marketing, paid campaigns, and digital performance optimization.

The ideal candidate should be capable of independently planning, executing, monitoring, and optimizing digital marketing campaigns using modern AI-powered tools to improve brand visibility, generate leads, increase engagement, and drive business growth.

Key Responsibilities· Develop and execute comprehensive digital marketing strategies across SEO, SMM, SEM, paid advertising, email marketing, and content marketing.

· Perform hands-on on-page, off-page, technical, and local SEO activities to improve organic traffic, search rankings, and lead generation.

· Leverage AI-powered tools for keyword research, content creation, competitor analysis, campaign optimization, and marketing automation.

· Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid campaigns.

· Manage social media platforms, including LinkedIn, Instagram, Facebook, and YouTube, with engaging and platform-specific content.

· Create SEO-friendly website content, blogs, landing pages, ad copies, email campaigns, and social media creatives using AI-assisted workflows.

· Monitor website traffic, conversion rates, campaign performance, and lead quality using analytics and reporting tools.

· Conduct competitor research, identify emerging digital marketing trends, and implement data-driven growth strategies.





· Collaborate with internal teams to strengthen brand positioning, online visibility, and marketing-generated business opportunities.

· Manage content calendars, campaign timelines, and digital marketing deliverables independently.

AI & Digital Marketing ToolsCandidates should have practical experience with relevant tools such as:

1. AI-powered SEO & Search Optimization

Semrush

Ahrefs

Surfer SEO

Screaming Frog SEO Spider

Google Search Console

Google Analytics 4 (GA4)

2. AI Content Creation & Marketing

ChatGPT

Google Gemini

Claude

Jasper AI

Grammarly

Copy.ai

3. Social Media Marketing & Management

Hootsuite

Buffer

SocialPilot

Meta Business Suite

HubSpot Marketing Hub

Canva Magic Studio

4. Paid Advertising & Marketing Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Tag Manager

Looker Studio

Microsoft Clarity

5. AI Graphic Designing & Video Editing – Added Advantage

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Canva

CapCut

Adobe Firefly

Runway

Required Skills & Qualifications· Demonstrated hands-on experience in digital marketing, SEO, SMM, paid advertising, and digital campaign management.





· Strong understanding of search engine algorithms, keyword research, content optimization, and website performance.

· Practical experience using AI tools to improve marketing productivity, content quality, and campaign performance.

· Ability to analyze campaign data, prepare performance reports, and translate insights into actionable strategies.

· Strong copywriting, communication, creativity, and problem-solving skills.

· Ability to independently manage multiple campaigns, deadlines, and marketing projects.

· A portfolio or case studies demonstrating previous campaigns, SEO growth, lead generation, or measurable marketing outcomes.

Preferred Qualifications· Experience in B2B, IT, ITES, SaaS, or technology-based marketing.

· Experience in international digital marketing campaigns and lead generation.

· Knowledge of marketing automation, CRM platforms, conversion rate optimization, and landing page optimization.

· Graphic designing and professional video editing skills.

· Experience managing a digital marketing team or mentoring junior team members.

Performance Expectations· Improve organic website visibility, relevant traffic, and keyword performance.

· Generate qualified leads through organic and paid digital marketing campaigns.

· Improve social media engagement, brand visibility, and audience growth.

· Track campaign ROI, conversion rates, and marketing-generated business opportunities.

· Use AI tools effectively while maintaining content accuracy, brand consistency, and quality

📌 Senior Digital Marketing Expert (Coimbatore)
🏢 Point Perfect Technology Solutions
📍 Coimbatore