Doctors Foodstore™ | Preventive Nutrition | D2C

Doctors Foodstore is building a new category in preventive nutrition.

We are not looking for someone who simply “creates content.”

We are looking for a Content Strategist who can think like a brand owner — someone who can understand what Doctors Foodstore stands for, translate it into powerful communication, and ensure that everything the consumer sees, reads, hears or experiences feels like one brand.

From Instagram and LinkedIn to influencers, shoots, carousels, AI videos, campaigns, B2B collaborations and community events — you will own the communication layer of the brand.

? What You Will Own1. Own Brand CommunicationYou will be responsible for ensuring that Doctors Foodstore is communicated clearly and consistently to:

- Consumers
- Customers
- Influencers
- Doctors
- B2B partners
- Communities
- Team members
- Investors
- Potential brand partners

You should be able to take a complex idea and turn it into simple, compelling and memorable communication.

- Build the Content StrategyDevelop the content strategy across platforms and formats based on:

- Consumer psychology
- Competitor research
- Cultural trends
- Social media trends
- Platform behaviour
- Search behaviour
- Brand positioning
- Business objectives

You should constantly be asking: What should we say?

Why should we say it?

Who should hear it?

Where should we say it?

And what should happen after they see it?

- Work Across the Entire Content EcosystemYou will work closely with:

Influencer Marketing × Performance Marketing × Social Media × Creative × Design × Video × Leadership

You will ensure that everyone is communicating the same brand, even when the format is different.

Content may include

- Influencer collaborations
- Static creatives
- Carousels
- Reels
- Doctor-led content
- UGC




- Product shoots
- Brand films
- AI-generated videos
- Educational content
- Founder content
- LinkedIn content
- B2B presentations & communication
- Campaigns
- Community/event communication

You won't necessarily execute every format yourself. But you will be accountable for the strategic communication behind it.

? 4. Be a Strong Content WriterWe are looking for someone who can write, not just present ideas.

You should be comfortable writing:

- Hooks
- Scripts
- Captions
- Carousels
- Ad copy
- LinkedIn posts
- Founder communication
- Campaign concepts
- Influencer briefs
- Brand narratives
- Website content
- B2B communication
- Presentation narratives

If you can say something beautifully but can't write it beautifully — this role isn't for you. ? 5. Understand How Content Actually GrowsYou don't need to be a platform engineer.

But you should deeply understand how content discovery and growth work across:

Instagram | LinkedIn | YouTube | X/Twitter | Google / SEO

You should understand concepts such as:

- Hooks
- Retention
- Watch time
- Shares
- Saves
- Engagement
- Search intent
- Keywords
- Distribution
- Content formats
- Audience behaviour
- Organic vs paid amplification
- Content-to-conversion journeys

The objective isn't simply to create content. It is to create content that gets distributed, consumed, remembered and acted upon.

? 6. Cross-Functional Brand LeadershipYou will work with the:





Influencer Marketing TeamEnsure creators communicate the brand correctly while still retaining their own voice.

Performance Marketing TeamTurn strong organic content into scalable paid creative opportunities.

Social Media TeamBuild the content calendar, communication pillars and platform-specific strategy.

Creative / Production TeamTranslate strategy into shoots, visuals, videos, carousels and campaigns.

Founders / LeadershipConvert business strategy into clear external communication.

? 7. Represent the Brand Beyond Social MediaDoctors Foodstore will exist beyond Instagram.

You will actively participate in communication for:

- B2B brand collaborations
- Corporate partnerships
- Community events
- Doctor/healthcare collaborations
- Brand activations
- Offline events
- Partnerships
- PR opportunities
- Investor-facing communication

Wherever Doctors Foodstore is represented, the communication should feel like Doctors Foodstore. ? What We're Looking ForMust Have

- 3–7+ years of experience in content strategy, brand/content marketing, social media strategy or similar roles
- Excellent writing ability
- Robust presentation and communication skills
- Strong understanding of Instagram and LinkedIn
- Understanding of SEO/content discovery
- Experience working with influencers/creators
- Experience working with creative/video/design teams
- Strong competitor research and trend analysis skills
- Understanding of consumer psychology
- Ability to convert strategy into actual content
- Strong ownership and attention to detail
- Comfortable working in a quick-moving startup environment

Strong AdvantageExperience in:
- D2C
- FMCG
- Food & Beverage
- Nutrition
- Health & Wellness
- Fitness
- Healthcare
- Premium consumer brands
- Creator-led brands

📌 Senior Content Strategist (Pune)
🏢 Doctors Foodstore™
📍 Pune