We are hiring a content writer who already understands the world we operate in. This role is not open to generalist writers. You will own written content across the B2B funnel: content that earns trust with technical buyers at the top, and content that converts distributors and procurement teams at the bottom.
Role:
- Write long-form SEO content targeting commercial-intent keywords: technical guides, category pages and product content that bring qualified industrial buyers to our website
- Write outbound email campaigns to international distributors: cold sequences, follow-ups and nurture flows
- Produce sales enablement content: case studies, distributor one-pagers, comparison sheets and RFQ or tender support copy
- Write compliance-aware content referencing standards such as OSHA, ISO and NFPA, with in-house technical review
- Draft LinkedIn thought leadership content for company leadership aimed at a technical B2B audience
- Adapt copy for export markets: regionally appropriate terminology and standards references
- Conduct keyword research and track content performance alongside our growth function
Skills:
- Write long-form technical content that is accurate, structured and readable by both engineers and procurement teams
- Write short-form conversion copy: subject lines, cold emails under 300 words, CTAs that a busy commercial director will actually act on
- Execute on-page SEO: keyword mapping, heading structure, featured snippet formatting, internal linking
Knowledge:
- SEO fundamentals: search intent, SERP features, how technical and AI-driven search engines surface content
- Use of Ai tools (Chat GPT, Gemini, Perplexity, Claude) for research and detailed analysis search engine rankings.