About the role

We are hiring a Brand Marketing Manager for a growing supplement brand that sells direct to consumers online and is expanding into retail. This is a full-time, remote role. You will own how the brand looks, sounds and grows, lead campaigns and product launches, and turn awareness into repeat customers.

What you will do

- Own the brand voice, visual identity and brand guidelines, and keep them consistent everywhere

- Shape positioning so the brand stands out against competitors

- Adapt messaging for India so it is transparent and relevant to Indian customers

- Plan and run the content calendar across social, website, email and packaging

- Brief and review creative work from designers, video editors and agencies

- Write or approve product page, campaign and launch copy

- Lead campaigns across paid social, email, influencers and partnerships

- Support the move into retail with brand assets and launch plans

- Grow repeat purchases through email flows, subscriptions and reviews

- Plan and run new product launches from brief to go-live

- Make sure all claims follow supplement advertising rules

- Track results, report on what is working, and manage the marketing budget and external partners





Qualifications needed

- 2+ years in brand or marketing roles, ideally at a direct-to-consumer brand in supplements, health, wellness, beauty or food

- Strong knowledge of longevity supplements, including the key ingredients and the science behind them
- A track record of building a brand on Shopify and growing it online

- Strong eye for creative and a clear writing style

- Hands-on experience with email marketing (Klaviyo or similar), paid social and influencer campaigns

- Working knowledge of supplement marketing rules and approved health claims

- Comfortable reading data in Shopify, GA4 and ad platforms, and acting on it

- Experience managing agencies, freelancers and a marketing budget

- Fast-moving and versatile, able to switch between strategy and hands-on work as needed

- Able to work well under pressure and deliver on tight deadlines

- Organised, self-driven and comfortable working remotely in a small team

- Good to have: experience marketing in more than one country, experience launching into grocery or retail, and basic design or video editing skills.

📌 Senior Brand Executive (India)
🏢 Jhanvi Technologies
📍 India