We're Hiring: Google Ads & Programmatic Advertising Specialist

Brand: KOHIRA - Lab-Grown Diamond Jewellery

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Digital Marketing

About the Role

KOHIRA is looking for an experienced Google Ads and Programmatic Advertising Specialist with strong expertise in hybrid advertising strategies, automated audience management, conversion tracking and performance optimization.

The candidate must have hands-on experience in managing advanced, multi-channel campaigns focused on brand visibility, qualified customer acquisition, showroom visits and e-commerce revenue.

Key Responsibilities

1. Google Ads Management: Plan and manage Search, Shopping, Performance Max, Display, Demand Gen and YouTube advertising campaigns.
2. Hybrid Advertising Strategies: Develop integrated campaign approaches combining Search, Shopping, Display, YouTube, Performance Max and programmatic advertising to maximize reach and conversions.
3. Programmatic Advertising: Plan and optimize audience-based campaigns through DSP platforms such as Display & Video 360 (DV360) or equivalent platforms.
4. Automated Retargeting & Remarketing: Create dynamic remarketing audiences, customer lifecycle segments and automated audience refresh workflows using GA4, Google Ads and CRM data.
5. Audience Intelligence: Build in-market, custom intent, customer match, affinity and remarketing audiences, as supported by the advertising platforms.
6. E-commerce Performance: Optimize Google Merchant Center, product feeds, Shopping campaigns, conversion value strategies and product-level advertising profitability.
7. Multi-Location Advertising: Manage city-wise and showroom-wise Google advertising campaigns, including location-based targeting and local lead generation.
8. Conversion Tracking: Implement and validate GA4, Google Tag Manager, enhanced conversions, offline conversion imports, audience sharing and attribution reporting.
9. Automation & Bidding: Use automated bidding, scripts, rules,



audience signals and data-driven optimization to improve campaign performance.
10. Performance Analysis: Monitor CPC, CTR, conversion rate, CPA, ROAS, impression share, search terms, assisted conversions and budget efficiency.
11. Budget Optimization: Allocate advertising budgets based on campaign performance, customer acquisition costs and business profitability.
12. Reporting: Prepare detailed dashboards covering campaign-wise performance, funnel conversion, geographic performance and return on advertising investment.

Mandatory Skills & Expertise

- Advanced proficiency in Google Ads and Google Merchant Center.
- Robust understanding of hybrid and full-funnel advertising campaigns.
- Proven experience in programmatic advertising and DSP management.
- Hands-on experience creating automated retargeting and remarketing audiences.
- Advanced knowledge of GA4, Google Tag Manager, Looker Studio and conversion tracking.
- Expertise in automated bidding, Performance Max, Shopping campaigns and campaign optimization.
- Strong understanding of attribution models, customer acquisition costs and e-commerce revenue analysis.
- Ability to independently handle campaign planning, execution, tracking and reporting.

Preferred Qualifications

- 3-4+ years of relevant performance marketing experience.
- Experience handling significant advertising budgets.
- Google Ads certification preferred.
- Experience with DV360, Google Ads scripts, automation tools or API-based integrations.
- Previous experience in e-commerce, D2C, jewellery, fashion or premium consumer brands.

Key Performance Indicators

- Cost per qualified lead and cost per acquisition.
- E-commerce ROAS and advertising-attributed revenue.
- Showroom-wise lead generation and conversion performance.
- Remarketing conversion rates and campaign efficiency.
- Improvement in advertising profitability.
- Campaign tracking accuracy and reporting quality.

To Apply: Share your updated CV along with campaign case studies, advertising budgets handled, programmatic experience and measurable performance results.

Join KOHIRA and contribute to building an advanced, automation-led digital advertising operation.

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