Position: Sales Engineer / Business Development Engineer

Segment: Wiring Harness & Power Cords Design

Department: Sales / Business Development

Industry: Electronics / Electrical / Cable & Wiring Solutions

Experience: Up to 10 Years

Employment Type: Full-time

Location: Bangalore

Job Summary

We are looking for a technically robust and target-oriented Sales Engineer / Business Development Engineer with experience in wiring harness, cable assembly, and power cord design and manufacturing .

The candidate will be responsible for developing new business, acquiring customers, managing existing accounts, generating RFQs, coordinating technical and commercial proposals, and achieving monthly, quarterly, and annual sales targets .

The ideal candidate should be capable of understanding customer requirements related to wire harnesses, cable assemblies, power cords, connectors, terminals, and related electromechanical assemblies , and should be able to coordinate effectively between customers and internal engineering/manufacturing teams.

Key Responsibilities

Business Development & Sales

- Achieve assigned monthly, quarterly, and annual sales/revenue targets .
- Develop and maintain a robust sales pipeline to ensure consistent monthly target achievement.
- Identify and acquire new customers in the wiring harness, cable assembly, and power cord segment.
- Develop business with OEMs, ODMs, Tier-1/Tier-2 suppliers, industrial customers, and equipment manufacturers .
- Generate new leads through customer visits, market research, networking, industry exhibitions, referrals, and other business-development channels.
- Develop strong relationships with engineering, procurement, sourcing, R&D;, and management teams at customer organizations.
- Identify customer requirements and recommend suitable wiring harness/cable solutions.




- Manage the complete sales cycle from lead generation → technical requirement → RFQ → costing → quotation → negotiation → sample/prototype → approval → PO → production → repeat business .

Technical & Design Coordination

- Coordinate with internal design/engineering teams for harness and cable design .
- Review customer drawings, wiring diagrams, schematics, BOMs, specifications, and technical documents.
- Coordinate prototype/sample development and customer approvals.
- Support design changes, engineering changes, and customer-specific modifications.
- Ensure customer technical requirements are clearly communicated to internal engineering and manufacturing teams.

RFQ, Costing & Commercial Activities

- Review RFQs and coordinate with Engineering, Production, Procurement, and Finance for costing.
- Prepare competitive technical and commercial quotations.
- Understand material cost elements including wire, cable, connectors, terminals, sleeves, tubes, labels, accessories, and assembly operations .
- Participate in commercial negotiations related to price, tooling, MOQ, lead time, payment terms, and delivery schedules.
- Follow up on quotations, samples, approvals, purchase orders, and new project launches.
- Ensure timely closure of open RFQs and opportunities to achieve monthly sales targets.

Customer & Account Management

- Maintain strong relationships with existing customers and generate repeat business.
- Identify cross-selling and up-selling opportunities.
- Conduct regular customer visits and business reviews.




- Coordinate customer complaints and ensure timely resolution with internal teams.
- Support customer audits, technical discussions, sample evaluations, and supplier qualification activities.
- Monitor customer forecasts and future requirements to support production and capacity planning.
- Develop long-term strategic relationships with key customers.

Key Performance Indicators (KPIs)

- Monthly sales/revenue target achievement
- Quarterly and annual target achievement
- New customer acquisition
- New RFQs generated
- RFQ-to-order conversion
- New business/order booking
- Sales pipeline value
- Customer retention and repeat business
- Gross margin/profitability
- Design/prototype-to-production conversion
- Number and value of new projects developed
- Customer visit and engagement effectiveness
- Forecast accuracy
- Timely closure of customer requirements and RFQs

Candidate Profile

- Diploma/Bachelor's degree in Electrical, Electronics, ECE, Mechanical, Mechatronics, or a related engineering discipline .
- Up to 10 years of relevant experience in Sales, Business Development, Application Engineering, or Technical Sales.
- Experience in wiring harness, cable assembly, power cords, connectors, or related electrical/electromechanical products is preferred.
- Strong understanding of technical drawings, BOMs, wiring diagrams, and customer specifications.
- Experience in handling RFQs, costing, quotations, negotiations, and order conversion .
- Proven ability to achieve monthly and annual sales targets.
- Strong communication, presentation, negotiation, and customer relationship-management skills.
- Ability to work closely with Design, Engineering, Procurement, Quality, Production, and NPI teams.
- Strong commercial awareness and customer-oriented approach.
- Willingness to travel for customer visits and business-development activities.

📌 Sales Engineer / BDE -Wiring Harness & Power Cords Design (Chennai)
🏢 F. Robin Technologies | A Division of F. Robin Group
📍 Chennai