Key Responsibilities
Client Relationship & Account Ownership
Manage client relationships as the primary point of contact.
Understand client objectives and translate them into marketing strategies.
Conduct regular client reviews and discussions.
Ensure client satisfaction and address concerns proactively.
Growth – Upsell, Cross-sell & Retention
Identify opportunities to grow existing accounts.
Develop growth plans aligned with client goals.
Drive renewals and long-term client relationships.
Digital Strategy & Campaign Oversight
Develop digital marketing strategies across Paid, Social, SEO and Content.
Coordinate with performance, creative, content and tech teams.
Ensure campaigns meet KPIs and business objectives.
Stay updated with industry trends and recommend new approaches.
Performance Tracking & Reporting
Monitor campaign performance and derive actionable insights.
Present performance reports and business impact.
Drive optimization strategies to improve results.
Pitching & Proposal Development
Create pitch decks and proposals for new and existing clients.
Participate in client presentations and business discussions.
Support current business opportunities and conversions.
Cross-functional Collaboration
Coordinate with creative, media, tech and analytics teams.
Ensure timely delivery as per client expectations.
Resolve bottlenecks and ensure smooth project execution.
Success Metrics
Client retention
Account growth through upsell/cross-sell
Client satisfaction
Campaign performance against KPIs
Contribution to recent business wins