: Business Analyst – D2C

Role Purpose

Drive data-led decision-making for D2C acquisition across Wi-Fi, Postpaid and other product lines. Sales performance reporting, data quality, analytics and automation to identify business gaps, enable timely actions and unlock growth prospects.

Key Responsibilities
Gather and validate data from multiple sources, identify trends and translate findings into clear storylines for business stakeholders.
Validate data marts and reporting logic, reconcile source data, investigate discrepancies and ensure consistency of business metrics.
Design and manage recurring reports based on business requirements, ensuring the right data sources and definitions are used.
Track leads, bookings, activations, conversion, productivity and participation across Wi-Fi, Postpaid and other product lines.
Analyze performance across circles, fleet roles, ZSMs, RMs, products and channels to identify operational gaps and growth opportunities.




Prepare circle and fleet performance reports, management review decks and concise insights for leadership discussions.
Automate manual reporting processes and improve data accessibility in partnership with cross-functional teams.
Deliver accurate and timely analysis while managing multiple priorities, timelines and stakeholder requirements.
Mentor team members and support their analytical and career development.

Skills & Experience
Experience in sales or marketing analytics, preferably in telecom, consumer business or acquisition.
Strong hands-on skills in Excel, PowerPoint, SQL and Python.
Ability to work with large, complex and disconnected datasets and translate analysis into actionable business decisions.
Solid ownership, project management and stakeholder management skills.

📌 Business Analyst Gurugram
🏢 Airtel
📍 Gurugram