Key Responsibilities
Independently manage Amazon Ads / AMS campaigns end-to-end.
Create, structure and optimise Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
Conduct advanced keyword research, targeting and competitor analysis.
Manage bids, budgets, placements and campaign structures.
Analyse Search Term Reports and optimise search terms and keywords.
Manage negative keywords and keyword harvesting.
Continuously optimise campaigns to improve ACOS, ROAS and TACOS.
Monitor CTR, CPC, CVR, impressions, clicks, sales and ad spend.
Identify underperforming campaigns/keywords and take corrective actions.
Scale high-performing campaigns while maintaining profitability and target KPIs.
Develop Amazon Ads strategies for current product launches and existing products.
Prepare detailed Amazon Ads performance reports with actionable insights.
Independently manage and optimise advertising budgets.
Mandatory Requirements
3+ years of strong,
hands-on Amazon Ads / PPC experience.
Amazon Ads must be the primary area of expertise, not a small part of general e-commerce operations.
Proven experience independently creating and managing Amazon PPC campaigns.
Solid practical knowledge of ACOS, ROAS and TACOS.
Hands-on experience with keyword research, bid optimisation, Search Term Reports and negative keywords.
Strong understanding of Amazon Sponsored Ads.
Experience with Amazon Seller Central / Amazon Advertising Console.
Ability to independently manage the entire campaign lifecycle.
Robust analytical and performance-driven approach.
Preferred
Experience managing large Amazon advertising budgets.
Experience with Amazon DSP.
Experience in scaling Amazon brands/products profitably.
Experience with FMCG, healthcare, consumer products or D2C brands.
📌 Ad Manager Mumbai (India)
🏢 Entero Healthcare Solutions
📍 India
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