Role & responsibilities
Business Development & Lead Generation
Identify and approach potential corporate clients.
Generate leads through networking, referrals, industry events, and market research.
Maintain a robust sales pipeline and track prospects.
Client Relationship Management
Build and maintain relationships with key decision-makers, including marketing heads, brand managers, HR leaders, and procurement teams.
Understand client objectives, marketing goals, and event requirements.
Act as the primary point of contact for corporate accounts.
Ensure high client satisfaction and retention.
Sales Strategy & Revenue Growth
Develop sales plans to achieve monthly, quarterly, and annual revenue targets.
Identify opportunities for cross-selling and upselling services such as:
Corporate events
Brand activations
Exhibitions and trade shows
Conferences and seminars
Digital branding solutions
Promotional campaigns
Monitor market trends and competitor activities.
Proposal Development & Presentations
Prepare customized proposals, presentations, and pitch decks.
Collaborate with creative, production, and operations teams to develop creative event and branding concepts.
Present solutions to clients and negotiate commercial terms.
Participate in tender submissions and RFP responses.
Contract Negotiation & Closing Deals
Negotiate pricing, service agreements, and project scope.
Close sales deals while ensuring profitability.
Coordinate contract execution and payment terms.
Follow up on approvals and purchase orders.
Project Coordination
Work closely with event operations, production, design, and vendor teams.
Ensure smooth handover from sales to execution.
Monitor project progress and client expectations.
Support issue resolution during event execution when required.
Account Management
Manage key corporate accounts and strategic clients.
Conduct regular business reviews with clients.
Identify repeat business opportunities.
Maintain CRM records and sales reports.
Market Intelligence
Research industry trends in events, experiential marketing, branding, and advertising.
Analyze competitor offerings and pricing strategies.
Identify emerging market prospects.