Role Overview

We’re looking for a Creative Manager – Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall.

This is not a pure ideation role. It’s an ops + strategy heavy position- owning daily content output, ensuring consistency, and driving results at scale. You’ll make sure content is sharp, on-brand, and high-performing.

Roles & Responsibilities

Content Ideation & Writing
Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.
Understands how language, tone, and structure influence watch time and engagement.
Maintains brand voice consistency while adapting to evolving content formats.

Strategy & Performance Thinking
Obsesses over performance metrics- AWT, shares, saves, retention, engagement.
Uses performance data to refine hooks, formats, and narrative structures.
Works with Analytics and Strategy teams to translate insights into better writing.
Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale




Manages high-volume content output without compromising quality or clarity.
Ensures messaging consistency across daily content, series, and campaigns.
Works closely with production and design to execute content efficiently.
Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership
Takes end-to-end ownership of content outcomes- not just copy delivery.
Protects brand tone, messaging, and positioning across all content.
Proactively flags gaps, opportunities, and inconsistencies.

Your Experience
4–5 years of experience in digital-first agencies, content studios, or social-led teams.
Proven experience writing high-performing social content at scale.
Solid understanding of Instagram and YouTube content ecosystems.
Comfortable working in rapid-paced, high-output environments.

Must-Have Mindset
A writer of today who understands contemporary content consumption patterns.
Lives and breathes social content.
Outcome-focused and accountable for performance, not just output.
Diligent about quality, consistency, and follow-through.
Enjoys building systems and processes that help content scale.

📌 Creative Manager Delhi
🏢 humour me
📍 Delhi