Role: Build and manage the channel partner ecosystem (architects, interior designers, and PMCs) who recommend or specify smart home automation into projects they design or oversee, even though they don't procure directly. Success is measured by how consistently partners recommend and pull the company into their projects.
Key Responsibilities: Map architecture firms, interior design studios, and PMCs
Identify and prioritize partners by project volume, client profile, and influence level
Onboard & manage partners with product training, demo, and collateral
Conduct regular partner touchpoints product updates, site visits, co-branded events, CPD sessions
Represent the company at industry events and associations
Convert partner relationships into a trackable referral pipeline
Coordinate between the partner and internal presales/technical teams
Manage partner incentive programs (tier management, commissions, recognition)
Track partner management metrics
Report market intelligence, competitor activity, pricing trends, procurement patterns
Experience & Qualifications:
3 to 6 years in dealer management/ channel partnership/ strategic partnerships roles
Relevant Experience (added advantage but not mandatory): Working with or selling into the architecture/interior design/PMC ecosystem - (building materials, furnishings, lighting, or modular solutions).
Education: Graduate; engineering background (electrical/ electronic) is a robust plus
Tools: CRM proficiency (Zoho/HubSpot/Salesforce), proposal building