Responsible for driving sales, distribution and market expansion across South India through General Trade, with ownership of distributors, dealers, retail network and regional sales targets.
Key Responsibilities
- Drive regional sales and revenue growth across South India.
- Manage and strengthen distributor, dealer and retail networks.
- Drive primary & secondary sales, sell-in and sell-out.
- Appoint and develop new distributors and channel partners.
- Expand market coverage, distribution width/depth and product penetration.
- Manage trade schemes, channel programs and market activations.
- Monitor distributor performance, inventory, stock movement and outstanding payments.
- Track competitor activity, pricing and market trends.
- Lead and manage the regional sales team,
including target allocation and performance tracking.
- Conduct regular market visits and maintain strong relationships with key channel partners.
- Coordinate with Marketing, Supply Chain, Finance and Product teams for smooth execution.
Candidate Profile
- 12–15 years of experience in Consumer Durables / Home Appliances / Electrical Appliances.
- Robust experience in General Trade and Channel Sales.
- Proven experience managing distributors, dealers and retail networks.
- Strong exposure to South Indian markets – Karnataka, Tamil Nadu, Telangana, Andhra Pradesh and Kerala.
- Experience handling regional sales targets and teams.
- Strong understanding of primary/secondary sales, distribution, channel schemes and market expansion.
- Willingness to travel extensively across South India.
- Bengaluru-based candidates / candidates with strong South India market exposure preferred.