Role Objective To drive admissions growth for MBU across the assigned region by developing a robust school, junior college and coaching-centre network, leading the district outreach teams, and ensuring achievement of defined student lead, application and admission targets.

Key Responsibilities

Regional Market Planning & Coverage

- Prepare a regional outreach plan covering priority cities, districts, schools, junior colleges and coaching centres.
- Identify high-potential markets based on student strength, academic streams, competitive presence and admission potential.
- Allocate district-wise targets and resources based on market opportunity.

Team Leadership & Target Achievement

- Lead and guide District Outreach Managers and field teams to achieve assigned admission targets.
- Set measurable targets for institutional visits, student interactions, qualified leads, counselling sessions, applications and admissions.
- Monitor team productivity and take corrective action wherever performance falls short.

Institutional Partnerships & Stakeholder Management

- Build strong relationships with school and college Principals, management teams, faculty, career counsellors and coaching institutes.
- Develop long-term institutional engagement opportunities through career guidance programmes, seminars, university presentations and student visits to MBU.
- Identify influential local education stakeholders who can strengthen MBU’s visibility and preference.

Student & Parent Engagement

- Ensure regular career counselling sessions, admission awareness programmes and parent interactions across priority markets.
- Communicate MBU’s academic programmes, career opportunities, campus facilities,



placements and student development initiatives effectively.
- Strengthen MBU’s brand preference among students and parents.

Lead Management & Admission Conversion

- Ensure all field-generated leads are entered into CRM accurately and promptly.
- Coordinate with the central counselling and admissions teams to ensure systematic follow-up of every qualified lead until application and fee payment.
- Review lead quality, conversion ratios and reasons for lost admissions; implement measures to improve conversion.

Performance Monitoring & Reviews

- Conduct daily and weekly reviews of district-wise and individual performance against targets.
- Track institutional visits, student interactions, leads, counselling, applications, admissions and fee payments.
- Submit periodic performance reports and implement corrective action plans for underperforming markets and team members.

Competitive Intelligence & Market Development

- Track competitor university activities, student preferences, local admission trends and emerging market opportunities.
- Share actionable market intelligence with university leadership to strengthen outreach planning and admissions strategy.

Key Performance Indicators (KPIs)

- Achievement of assigned regional admission and fee-payment targets.
- District-wise achievement against assigned targets.
- Number of active institutional partnerships and high-potential institutions covered.
- Student interactions, qualified leads and counselling sessions generated.
- Lead-to-application and application-to-admission conversion rates.
- CRM compliance, lead follow-up discipline and reporting accuracy.
- Team productivity, target achievement and development of new markets.

📌 Regional Outreach Manager (Andhra Pradesh)
🏢 MOHAN BABU UNIVERSITY, Tirupati
📍 Andhra Pradesh