Head – Hindi GEC, Ad Sales (South)

Location: Bangalore | Function: Sales | Reports to: Cluster Head - SET & SAB ​(North, South & East), Aath & Govt.​

Purpose

Lead the Ad Sales business for the Hindi GEC portfolio across the South market, with end-to-end responsibility for driving revenue growth, strengthening market presence, and delivering the regional sales strategy. Build and deepen relationships with key clients and agencies, identify new business opportunities, maximize monetization of the channel's content and properties, and lead the sales team to achieve business objectives.

Key Responsibilities

- Own the overall Ad Sales strategy and revenue agenda for the Hindi GEC portfolio across the South region, aligned with the organization's business objectives.

- Lead the annual and periodic sales planning process by leveraging market trends, historical performance, content plans, client insights, and revenue forecasts.

- Drive achievement of annual, quarterly and monthly revenue targets, tracking performance against plan and taking corrective actions to maximize revenue delivery.

- Identify opportunities to grow wallet share, improve yield and expand the client base across categories and markets.

- Develop and execute strategies to monetize the channel's content, tentpole properties, programming and other commercial offerings.

- Build and maintain strong relationships with key advertisers, agencies and strategic partners to drive business growth, client retention and long-term partnerships.

- Identify and develop new business opportunities by engaging with prospective clients and agencies and positioning the channel's offerings effectively.

- Lead negotiations and provide strategic direction on large and high-value deals, ensuring optimal commercial outcomes for the organization.

- Leverage market intelligence, competitive insights and client feedback to identify emerging opportunities, risks and shifts in advertiser priorities.

- Partner closely with Channel, Programming, Marketing, Sales Coordination, Revenue Management and other internal stakeholders to develop compelling client propositions and drive monetization.

- Ensure high levels of client service and satisfaction, proactively addressing escalations and resolving issues impacting business relationships.





- Drive collection efficiency in partnership with the Receivable Management team and ensure timely closure of outstanding receivables.

- Lead, coach and develop the sales team, setting clear goals, enabling capability development and driving a high-performance culture.

- Review team and regional performance regularly, identify gaps and implement focused action plans to deliver business targets.

- Represent the organization and the Hindi GEC portfolio at key industry forums, client interactions and market platforms to strengthen the network's presence in the region.

- Provide regular business updates, forecasts, market insights and strategic recommendations to senior leadership.

Key Metrics

- Regional Ad Sales Revenue

- Revenue achievement vs. annual / quarterly targets

- Revenue from new clients

- Wallet share growth

- Yield %

- Client retention

- New clients / categories added

- Collection efficiency

- Team productivity and target achievement

- Growth in market share / regional presence

Behavioural Competencies

- Strategic thinking

- Customer focus

- Communicating to influence

- Effective collaboration

- Execution excellence

- People leadership

- Commercial acumen

Technical Competencies

- Strong understanding of the broadcast and media industry

- In-depth understanding of the Hindi GEC landscape and South India advertising market

- Strong understanding of the competitive and commercial landscape

- Understanding of media planning, advertising sales and monetization models

- Strong understanding of the network's content, programming and commercial offerings

- Ability to interpret market, client and business data to drive decision-making

- Strong understanding of client and agency expectations, requirements and buying behaviour

Why join us?

Sony Pictures Networks India Private Limited (SPNI)



(formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television, Sony SAB and Sony PAL

• Marathi General Entertainment Channel - Sony Marathi

• Bangla General Entertainment Channel - Sony AATH

• Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4 and Sony Sports Ten 5

• Kids Entertainment Channel - Sony YAY!

• English Movie Channel - Sony PIX

• Factual Entertainment Channel - Sony BBC Earth

• Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL

• Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT.

The Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Outstanding Place to Work® Institute, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount.

In recognition of the company's unique workplace culture and exceptional people practices, SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

[Not translated in selected language]

📌 Regional Head - Ad Sales (Pay Movies & Infotainment & Kids) (Bengaluru)
🏢 Sony Pictures
📍 Bengaluru