Root Labs is a hormone-conscious, barrier-first skincare brand creating science-backed formulations that support skin health through hormonal life stages, while addressing the unique environmental challenges of Indian skin.
Role Description
Root Labs is looking for a Brand Designer & Content Assistant with a sharp visual eye, solid aesthetic sense, and basic understanding of digital marketing. The role is primarily design-focused but includes light content execution tasks like posting, caption writing, and influencer outreach.
What you'll work on
Design (Primary Responsibility)
Social media creatives (static posts, carousels, reels covers)
Performance marketing creatives for Meta/Google ads (statics video edits)
Website assets: banners, tiptiles, product feature graphics
AI-based mockups & visuals (Midjourney, Runway, Canva AI or similar)
Light Marketing Execution (Secondary)
Posting on Instagram (scheduling,
captioning, hashtag hygiene)
Assisting with reels ideas and basic editing
Drafting short copy lines for posts and campaigns
Coordinating influencer gifting tracking replies
Updating content calendar with design assets
Who You Are
Design graduate OR 0–2 years experience in graphic or brand design
Strong in Adobe Suite (Photoshop/Illustrator/After Effects or Premiere), Canva, and Figma
Familiar with design for beauty, D2C, lifestyle or minimal aesthetic brands
Comfortable with basic short-form video editing
Positive eye for composition, typography, and consistency
Bonus (Not Required but Excellent to Have)
Interest in skincare, beauty, or wellness branding
Familiarity with social media trends and creator culture