JOB DESCRIPTIONDigital Marketing Lead

Location: Bangalore

Experience: 5–8 Years

Industry: FMCG / Food & Consumer Brands

Department: Marketing

About the Role

We are looking for a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing.

Key Responsibilities
Develop and execute the overall digital marketing strategy aligned with business goals.
Lead performance marketing across Google, Meta, YouTube, and other platforms; optimize campaigns based on ROAS, CAC, CTR, and conversions.
Drive growth across D2C, e-commerce, marketplaces, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart.
Manage social media, content, influencer, and creator marketing initiatives.
Drive website/D2C growth , customer acquisition, retention, remarketing, and repeat purchases.
Develop and implement SEO/SEM strategies to improve organic traffic and visibility.
Track digital performance, prepare reports, and provide actionable insights based on ROI, revenue, traffic, and conversions .
Manage digital/creative/media agencies and ensure timely campaign execution.




Lead and mentor the digital marketing team and work closely with Brand, Sales, E-commerce, and Creative teams .

Key Skills Digital Strategy | Performance Marketing | Google & Meta Ads | E-commerce & Quick Commerce | D2C | Social Media | Influencer Marketing | SEO/SEM | GA4 | CRM & Remarketing | Analytics | Agency Management | Team Leadership

Candidate Profile
5–8 years of experience in Digital Marketing.
Experience in FMCG, Food & Beverage, D2C, Retail, E-commerce, or Consumer Brands preferred.
Strong experience in managing digital campaigns and marketing budgets.
Positive understanding of digital consumer behavior and online purchase journeys.
Solid analytical, communication, and stakeholder-management skills.
Results-oriented with the ability to manage multiple priorities in a quick-paced environment.

Key KPIs
Digital Revenue & Business Growth
ROAS & Marketing ROI
Customer Acquisition & CAC
Website/D2C Traffic & Conversion
E-commerce & Quick-Commerce Growth
Social Media Engagement
Organic Traffic & Search Visibility
Influencer Campaign Performance
Customer Retention & Repeat Purchase

NOTE- We have 6 days working.

📌 Digital Marketing Lead Bengaluru
🏢 Lal
📍 Bengaluru