We are an AI-first ABM platform designed for GTM teams, seeking to create tangible value for our clients through our marketing services. We are currently seeking an experienced Email Marketing Specialist to help us drive customer engagement, retention, and revenue through targeted email campaigns. In this role, you will create compelling email marketing content, design email templates, segment audiences, and analyze campaign performance.
The ideal candidate should have a robust background in email marketing and possess exceptional writing and email design skills.
Responsibilities
Develop and execute targeted email campaigns to engage, retain, and convert customers
Write compelling content and design eye-catching email templates that align with brand guidelines
Segment audiences and personalize email content to improve relevance and engagement
Monitor and analyze campaign performance to optimize results and inform future strategies
Manage email lists and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM)
Collaborate with cross-functional teams to align email marketing efforts with overall marketing goals of our client
Stay current with email marketing best practices and industry trends
Perform market research to gain a better understanding of client needs
Crafting powerful copy that provides value to customers
Skills and Qualifications
Bachelor's degree in Marketing, Communications, or a related field
At least five years of experience as an Email Marketing Specialist or similar role
Excellent written communication skills, with a solid focus on grammar, tone, and style
Proficiency in email marketing platforms (e.g., Mailchimp, Hubspot, Marketo) and marketing automation tools
Knowledge of email design principles, HTML, and CSS
Solid analytical skills, with experience in campaign performance analysis and optimization
Familiarity with relevant email marketing regulations and best practices
Ability to manage multiple projects to completion