Digital Marketing Specialist

Experience: 2+ Years

Work Mode: Full time, Office-Based

Location: Chennai, Tamil Nadu

Roles:

We are looking for a performance-driven Digital Marketing Specialist to strengthen INOCYX’s digital presence through organic content, SEO, and integrated marketing campaigns.

Key responsibilities:
Develop and execute organic social media strategies across Instagram, YouTube, LinkedIn, X, and other relevant platforms.
Create engaging social media content, reels, scripts, captions, and campaign creatives.
Identify trends, develop solid content hooks, and improve organic reach and engagement.
Plan and execute SEO strategies, including keyword research, on-page, technical, and off-page SEO.
Develop SEO-focused blog and website content strategies to improve organic visibility.
Plan, execute, monitor, and optimize digital marketing campaigns across relevant platforms.
Track campaign performance, website traffic, leads, engagement, and conversions.
Analyze marketing data and provide actionable insights to improve campaign performance.
Coordinate with creative,



content, development, and other teams for campaign execution.
Stay updated with digital marketing trends, platform changes, SEO updates, and emerging opportunities.

Required Skills:
Strong experience in organic social media content creation and strategy.
Good understanding of SEO and search engine optimization techniques.
Hands-on experience in digital campaign management and performance tracking.
Strong copywriting, content planning, and communication skills.
Analytical mindset with the ability to interpret marketing data.
Knowledge of tools such as Google Analytics, Google Search Console, Meta Business Suite, SEMrush/Ahrefs, and similar platforms is preferred.

Prefered
Experience in FinTech, Crypto, Web3, Finance, or Technology is an advantage.
Robust understanding of current social media trends and digital growth strategies.
Ability to work independently and manage multiple campaigns simultaneously.

📌 Digital Marketing Specialist Chennai
🏢 INOCYX
📍 Chennai