Company Description Essence Innovation develops an AI-powered health app designed to put individuals at the center of their healthcare journey. The platform enables users to securely manage their complete medical records, access real-time health insights, and connect with global healthcare resources in one place. By making medical histories easily accessible and secure, the app helps users take informed control of their well-being.
Essence
Innovation focuses on empowering people to own their medical data and use it to make better health decisions.
Experience: 3–5+ Years
Domain: Digital Marketing / Paid Acquisition / Growth
About the Role
We are looking for a Performance Marketer responsible for customer acquisition, campaign scaling, conversion optimization, and measurable growth for Essence Health.
The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and a robust understanding of acquisition economics.
Key Responsibilities
Develop and execute paid acquisition strategies.
Manage campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Other relevant paid channels
Manage and optimize acquisition budgets.
Develop audience targeting and segmentation strategies.
Build retargeting and remarketing campaigns.
Optimize campaigns for CAC, LTV, ROAS, conversions, and retention.
Conduct A/B testing across campaigns, audiences, creatives, and landing pages.
Develop full-funnel acquisition strategies.
Work with creative and content teams to develop performance-oriented campaigns.
Implement up-to-date conversion tracking and attribution.
Analyze campaign performance and identify growth opportunities.
Use AI-powered campaign optimization tools.
Conduct growth experiments and incrementality testing.
Optimize landing pages and conversion journeys.
Develop first-party data strategies.
Prepare regular performance reports and actionable recommendations.