Key Responsibilities
Plan, launch, and manage paid campaigns across

Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn

, and other relevant platforms.
Define and optimize marketing funnels across awareness, traffic, lead generation, and conversions

.
Conduct keyword research, audience targeting, and ad copy testing.
Manage campaign budgets, daily pacing, bidding strategies, and ROI optimization.
Analyze campaign performance data and prepare weekly and monthly performance reports

.
Collaborate with the creative and content teams to develop effective ad creatives and landing pages.
Conduct

A/B testing across audiences, creatives, ad formats, and landing pages.
Track and optimize key performance metrics such as

CPL, CAC, ROAS, CTR, CPA

, and other relevant KPIs.




Coordinate with internal teams to improve lead quality and overall conversion efficiency.
Stay updated on digital marketing trends, emerging tools, and platform algorithm updates.

Must-Have Skills
Robust hands-on experience with

Google Ads and Meta Ads Manager

.
Positive understanding of lead generation funnels and performance marketing metrics.
Solid analytical and problem-solving skills.
Proficiency in

Google Analytics (GA4) and Excel

.
Experience with

UTM tagging, remarketing, custom audiences, and lookalike audiences

.
Ability to effectively manage campaign budgets and maximize ROI.

📌 Performance Marketing Specialist Mumbai
🏢 h3-Technologies
📍 Mumbai