12 Oct
|
Galaxy Surfactants
|
Navi Mumbai
12 Oct
Galaxy Surfactants
Navi Mumbai
Responsibilities:
Build the Skin Care Leave-on Segment Roadmap.
Translate market trends into ingredient-led chance areas.
Prepare a priority ingredient roadmap for the short term and midterm, in line with the leave-on strategy.
Identify current ingredients for immediate promotion and new products, blends, or technologies for development over 13 years.
Cover hero ingredients, functional bases, active systems, and formulation-enabling ingredients for leave-on applications.
Create Competition and Benchmarking Overview
Track global and regional ingredient players, including Croda, Clariant, BASF, Seppic, dsm-firmenich, and others.
Benchmark skin care actives, emulsifiers, emollients, claims, formulation concepts, certifications, and GTM messaging.
Use competitive intelligence to identify white spaces and differentiation routes.
Convert technical advantages into formulator-friendly and brand-relevant claims.
Drive Demand Generation for Skin Care Portfolio
Build campaigns, customer decks, formulation stories, webinars, exhibitions, digital content,
and sampling initiatives for leave-on
skin care ingredients.
Align demand-generation activities with marketing communication, CRM, regional sales, and technical teams.
Prepare NPD briefs based on unmet formulator needs, competitor gaps, consumer trends, regulatory shifts, and
Galaxy’s technical strengths.
Work with R&D; to define product concepts, performance expectations, claim requirements, and launch priorities.
Segment Performance Dashboard
Track active projects, MQLs, samples sent, customer trials, conversion rate, revenue pipeline, launched products,
campaign performance, and NPD progress.
Review progress, gaps, and business impact with leadership and cross-functional teams.
KPIs:
Number of current product prospects identified
Number of products entering innovation funnel
Samples sent
Launch timeline adherence
Campaign performance
Number of internal product work shops
📌 Marketing + R&d Executive Navi Mumbai
🏢 Galaxy Surfactants
📍 Navi Mumbai