Key Responsibilities:

1. Business & P&L; Ownership

- Own overall business performance, including revenue, enrollments, collections, profitability, and P&L;, ensuring achievement of organizational targets.
- Develop business plans, budgets, forecasts, and growth strategies to improve financial performance, optimize costs, and maximize profitability.
- Monitor business performance through key financial metrics, identify growth opportunities, and drive corrective actions to ensure sustainable business growth.

2. GTM & Central Marketing Strategy

- Develop and execute go-to-market (GTM) strategies to strengthen market presence, increase brand awareness, and accelerate business growth across existing and new markets.
- Lead central marketing initiatives across digital, offline, and regional channels to generate demand, improve lead quality, and maximize student acquisition.
- Analyze market trends, customer behavior, and competitor strategies to optimize marketing investments, improve campaign effectiveness, and achieve business objectives.

3. Central Counselling & Student Acquisition

- Lead the end-to-end central counselling function, including lead management, student engagement, counselling operations, conversion, and enrolment.
- Develop strategies to improve lead-to-counselling and counselling-to-enrolment conversion rates through effective processes, follow-ups, and performance monitoring.
- Drive counsellor productivity and customer experience by establishing performance benchmarks, monitoring funnel metrics, and implementing continuous process improvements.

4. YouTube, Digital Marketing & Content Strategy

- Drive YouTube, digital marketing, and content strategies to strengthen brand engagement,



generate qualified leads, and improve student acquisition.
- - Collaborate with content, academic, and marketing teams to develop effective content and digital campaigns aligned with business goals and student requirements.
- Track digital performance metrics, audience engagement, lead generation, and conversion rates to optimize channel effectiveness and return on marketing investment.

5. Team Leadership & Regional Business Management

- Lead and mentor business heads and regional teams, ensuring alignment with organizational goals, achievement of targets, and effective execution of business plans.
- Establish performance management frameworks, clear accountability, and regular business reviews to improve team productivity and regional performance.
- Build leadership capabilities through coaching, talent development, and performance feedback while fostering a culture of ownership, collaboration, and results.

6. Business Growth, Market Expansion & Center Performance

- Identify new market opportunities and develop expansion strategies based on market potential, student demand, competitive positioning, and business viability.
- Drive offline center performance by improving enrollments, revenue, collections, operational efficiency, and profitability across existing and new locations.




- Develop and execute growth plans for underperforming centers, optimize resource utilization, and ensure sustainable expansion of the offline business.

7. Cross-Functional Leadership & Stakeholder Management

- Collaborate with Academic, Product, Marketing, Finance, HR, and Operations teams to align business priorities and deliver organizational objectives.
- Drive cross-functional initiatives related to business planning, student experience, workforce planning, budgeting, operational readiness, and growth execution.
- Establish clear ownership, timelines, and review mechanisms across teams to resolve business challenges and ensure timely execution of strategic initiatives.

8. Performance Management, Analytics & Business Excellence

- Define and monitor key performance indicators (KPIs) covering revenue, enrollments, collections, profitability, lead generation, conversion rates, and center productivity.
- Analyze business data and performance trends to identify gaps, evaluate opportunities, and implement corrective action plans with explicit ownership and timelines.
- Establish structured reporting dashboards and review mechanisms to drive data-backed decision-making, operational excellence, and continuous business improvement.

Requirements:

- Graduate/Postgraduate with strong business leadership, strategic planning, and team management experience.
- Prior experience in education/EdTech, sales, or business management is preferred, along with a strong understanding of GTM strategy, marketing, sales funnels, and P&L; ownership.

Interested candidates can email CV at [email protected]

📌 Project Manager - Business Strategy & Growth (Noida)
🏢 PW (PhysicsWallah)
📍 Noida