Role Overview The Regional Visual Merchandiser will independently manage and execute the end-to-end visual identity, design strategy, and product presentation across all regional stores. As a standalone department function, this individual must possess a rare blend of creative design mastery, aggressive vendor negotiation skills, and a robust track record of driving Current Store Openings (NSOs) from ground zero.

Key Metrics & Profile Basics
Department: Visual Merchandising (Independent / Individual Contributor)
Reporting To: Brand Head / Head of Retail Operations
Experience Required: 47 years in retail VM (Experience with premium apparel, lifestyle brands, or fashion conglomerates like Aditya Birla Group, Reliance Brands, or global sportswear is highly preferred)
Education: Graduate/Post-Graduate in Fashion Design, Apparel Design, or Visual Merchandising (e.g., NIFT, AIFD, or similar premium institutes)

Core Responsibilities
VM Design & Creative Execution
Conceptualize and design high-impact window displays, in-store layouts, and seasonal changeouts tailored to the brand's premium identity.
Translate brand guidelines into actionable regional VM plans while maintaining localization where necessary.
Utilize advanced design software (CorelDraw,



Photoshop, Illustrator, AutoCAD) to generate 2D/3D mockups and spatial layouts.
Current Store Openings (NSO) & Project Management
Own the entire NSO VM format setup: planogram implementation, fixture placement, styling guidelines, and final zoning before store launch.
Optimize floor layouts and square footage capacity to maximize retail sales per square foot across all new properties.
Vendor Management & Commercial Negotiation
Independently source, evaluate, and manage external vendors for VM materials, printing, props, and window production.
Execute robust cost negotiation to drive cost-efficiencies without compromising on quality or premium finish.
Conduct material recce and quality checks at vendor workshops prior to final deployment.
Cross-Functional & Interdepartmental Coordination
Act as the sole bridge between Design, Retail Operations, Buying/Merchandising, Accounts, Purchase and Marketing teams to sync product arrivals with visual storytelling.
Partner closely with Store Managers to monitor commercial VM compliance and analyze walk-in/conversion data impacted by visual displays.

📌 Regional Visual Merchandiser Delhi
🏢 Siyaram’s
📍 Delhi