Key Skills & Responsibilities
End-to-end implementation and configuration of Salesforce Marketing Cloud (SFMC).
Robust hands-on experience with Email, SMS, WhatsApp, and Push channels.
Solid expertise in Journey Builder and marketing automation.
Hands-on experience with AMPscript, SSJS, Cloud Pages, HTML/CSS.
Experience with REST/SOAP APIs, transactional communication APIs, and third-party integrations.
Experience with Data Extensions, data modeling, segmentation, and audience management.
Experience in custom activity development and SFMC technical solutions.
Experience with marketing reports and dashboards.
Robust troubleshooting, analytical, communication, and client-facing skills.