Marketing Executive – Student Admissions & Business Development
Role Objective To generate qualified student enquiries, promote BIM CADD & AI courses, build relationships with schools/colleges and local organizations, and contribute directly to admissions and revenue growth.
Key Responsibilities1. College & Institution Marketing
Visit engineering colleges, polytechnic colleges and other educational institutions.
Meet HODs, placement officers, training & placement teams and management.
Conduct seminars, workshops, career-awareness programs and software demonstrations.
Build institutional partnerships and referral networks.
Generate student leads through college activities.
Field Marketing
Identify recent student-marketing prospects in the local area.
Conduct campus/outdoor promotional activities.
Distribute brochures and promotional materials.
Coordinate career camps, workshops and demo sessions.
Develop relationships with students, parents and educational contacts.
Digital Marketing Coordination
Coordinate Instagram,
Facebook and WhatsApp campaigns.
Promote courses, student projects, workshops and admission offers.
Coordinate with the creative/design team for posters, reels and advertisements.
Track enquiries generated from each campaign.
Lead Generation & Conversion
Generate qualified leads for:
AutoCAD
Revit Architecture
Revit MEP
Revit Structure
BIM
ETABS
STAAD.Pro
Tekla
Civil 3D
Primavera
Mechanical CADD
Other BIM/CADD programs
Transfer qualified leads to the Telecaller/Counsellor.
Follow up on campaign-generated leads.
Track lead source and admission conversion.
Event & Seminar Marketing
Organize:
College seminars
Career guidance sessions
Technical workshops
Software demo sessions
BIM awareness programs
Engineering student events
Ensure registration and lead collection at every event.