Role & responsibilities

Key Responsibilities
Develop and execute sales strategies to achieve revenue, volume and profitability targets.
Drive sales of electrical cables and related products across assigned territories/markets.
Experience in Project Sales and other B2B sales.
Develop and maintain strong relationships with dealers, distributors, electrical contractors, consultants, OEMs and institutional customers.
Identify and develop current markets, customers and business opportunities.

Generate enquiries, prepare commercial proposals and negotiate pricing and commercial terms.
Monitor competitor activities, market trends, pricing and customer requirements.
Work closely with the Production, Planning, Dispatch, Finance and Technical teams to ensure timely execution of customer orders.
Manage the complete sales cycle from lead generation and enquiry to order booking, dispatch and payment collection.
Ensure effective credit control and timely collection of outstanding payments.
Prepare regular sales forecasts, MIS reports and market intelligence reports for management.

Preferred candidate profile

Key Performance Indicators (KPIs)
Sales revenue and volume achievement
New customer acquisition




Dealer/distributor network expansion
Territory/market growth
Gross margin and profitability
Collection efficiency / DSO
Customer retention
Order conversion ratio
Sales forecast accuracy
Achievement of monthly, quarterly and annual targets

Candidate Profile
Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
815 years of sales experience, preferably in the electrical cable/wire industry.
Robust knowledge of LV/MV cables, electrical wires and related cable products.
Proven experience in channel sales, institutional sales or project sales.
Strong network among dealers, distributors, contractors, consultants, EPC companies and electrical industry customers.
Demonstrated ability to consistently achieve and exceed sales targets.
Strong negotiation, communication and presentation skills.
Commercially astute with good understanding of pricing, margins and credit management.
Willingness to travel extensively across assigned markets.
Robust analytical and MIS/reporting skills.
Ability to work in a high-growth, target-driven and professionally managed listed organization.

📌 Senior Sales Manager Cable Manufacturing Industry Kolkata (India)
🏢 Pushan Placements
📍 India