BUSINESS PLANS - DESIGN & PREPARATION

- To prepare the following key business planning documents related to the products, to the required standard, within the timescales given
- Positioning and Orientation Plan
- Strategic 1 year and 3 Years Plan for the affiliate
- Campaign and Promotional Plan
- Completion of these documents will require an up-to- date working knowledge and evaluation of:
- The pharmaceutical environment at all levels
- Disease area, product and competitor information
- Marketing research purchased by the Company
- Market place feedback from Sales Department and working in liaison with Medical, Compliance and Regulatory department
- To participate actively in annual positioning and orientation meetings organized by the Head Office and Servier India conferences and other meetings as requested from time to time and as appropriate.

B] PROMOTIONAL CAMPAIGNS - PREPARATION & PRESENTATION

1 On approval of the Campaign Plan, the Promotional Campaign for each cycle is to be prepared to meet the agreed deadline, with emphasis on the quality of the documents prepared.

Each cycle's Campaign will include elements from some or all of the following categories:-

- Visual Aids
- Leave Pieces
- Information / Branding Cards
- Mailings
- Press
- Meetings

- Co-ordination of Phase IV Trials/ surveys

2. Each of these elements is to be prepared in line with the Company philosophy, meet appropriate ethical requirements and budgetary provision as agreed upon in the Campaign Plan.

To prepare a guide for the Sales Team for each cycle which should contain:

- Detailing scheme;
- Clear guidelines on the documents to be used, when and how;
- Possible questions and objections by the doctor;
- Clinical studies on which the promotional material is based, along with the summary and promotional value of the study.

This Cycle-guide, containing the promotional strategy of your products should be dispatched to the Sales Team in advance so that they receive it before the cycle meeting.
- To present each cycle campaign and to train the sales team(s) and Regional Managers in conjunction with the Sales & Business Capabilities Management, as required on the correct use of the promotional material.
- Partner with Sales & Business Excellence department to implement sales strategies
- Contribute to Budgeting exercise with Business Excellence and Finance Director.
- Partner with Business Intelligence, Sales and Business development team to develop pre- launch & launch models
- To ensure constant budget monitoring and monitor brand P & L and to prepare and submit re-estimates as required.
- To monitor and prepare sales reports on product(s) performance to proactively analyse, identify and discuss solutions/proposals with manager as to future strategies and tactics.
- You are also responsible for creation of any additional promotional material proposed and approved outside the Campaign Plan. Before using the document, it has to be approved by the Commercial Director/Business Unit Head and subsequently by the Managing Director.

C] PRINTING OF PROMOTIONAL MATERIAL

You are responsible to organize to arrange for the promotional material to be printed according to the strategy defined for each promotional cycle. The following steps should be followed:

- Submit to the Procurement Manager a list of promotional documents, clearly mentioning the quantity, quality and other specifications in order to obtain the best quote from the printers.
- Discuss the quotations with the Marketing Director and obtain appropriate approvals.
- Proof-read the documents and ensure accuracy.
- Submit the Print Request Form to the Procurement Manager for printing.
- Follow-up with the Procurement Manager, for the printing and timely delivery of the documents.
- Ensure that the promotional material reaches the field force before the start of the cycle, while minimizing despatching costs.

D] OPINION LEADER CONTACTS

1. To identify all national and international Opinion Leaders in India for all relevant disease areas.




- To contact each designated Opinion Leader in order to achieve the following objectives:-
- To foster a positive and professional relationship with the Company.
- To actively profile relevant company products.
- To keep up to date with issues, opinions and research which is of interest to both Opinion Leaders as well as the Company.
- To continually evaluate opportunities for working with Opinion Leaders e.g. campaign material, meetings, clinical trials etc.
- To identify all National organizations relevant to disease area(s) and contact as under point F2.

E] WORKING WITH OTHER DEPARTMENTS To ensure continuous and effective communication and collaboration with all relevant departments to facilitate information and skill sharing for the maximum benefit of the product performance and those involved in selling it:

Sales Department

1 To effectively and enthusiastically sell the cycle campaigns to:-

- Sales Director
- Zonal Sales Managers
- Regional Managers
- Sales Force

This will require comprehensive liaison with the Sales Director and Zonal Sales Managers.

- To continuously appraise the campaign’s effectiveness through field visits, feedback from Sales Force, Regional Managers, Zonal Sales Manager, Sales Director and independent market research.
- To respond to and actively assess national and local initiatives identified by Sales Department, supporting appropriate opportunities and communicating back to Sales Department swiftly, in line with the standard operating procedure.
- To produce an appropriate and swift response to all promotional queries from the Sales Force.
- To keep Sales Department fully updated on all key issues affecting the marketing of the product(s).
- To participate in Round Table Meetings (RTM) and other therapy shaping initiatives. To aid the Regional Managers wherever required, in the organization of these meetings.

Accounts

1. To share information to ensure clear management of the relevant budgets.
2. To provide realistic budget re-estimates on a cyclical basis – identifying areas of overspend and underspend and budget transfers where necessary.

Procurement To liaise with the Procurement Manager for printing of documents and other necessary utility services.

F] MANAGEMENT OF PROJECTS

1. To lead to a successful conclusion within required time frames, those projects delegated by the management or identified by yourself and agreed by the Management.

- When leading projects involving other personnel, to ensure that co-ordination is carried out in a proactive, constructive and cordial manner.
- To ensure all external contacts always have a positive professional image of the Company and products – Printers, marketing agencies, PR companies, other Pharma-Industry, Journal Publishers.

G] COORDINATION FOR CONFERENCES

1. Organizing activities related to congresses like collaboration with vendors and persons responsible for design, erection and management of stall.

1. Collaborate with departments concerned for managing KOLs travel, stay to the congress both national as well as international.

1. Preparing presentations for Webinars, RTMs/Ward Meets and lectures in congresses.

GENERAL

Performing any other tasks (than previously listed) relevant to promotion management work, either spontaneously or at the express request of the management.

In all matters and at all times, working as per the highest professional and Company standards.

A] ADMINISTRATION

To complete all administration as per the timelines required:

1 Monthly reports to be completed and submitted to your immediate superior and BU Head by the second working day of each month.





2 Expenses to be completed each month and submitted to the BU Head by the second working day of each month.

3 All documentation required by Head Office in France must be completed and submitted on time. This includes Campaign Order Manual for DIM, Campaign Plan, Positioning and Orientation Plan, 3-Year Strategic Plan, International meeting forms, Literature orders. Approval by the Management should be obtained prior to dispatch when appropriate.

4 To review on a regular basis (i.e. every cycle) the documents and samples relating to your products that are stored in the godown. To minimize the stocking costs.

B] ADDITIONAL LINE REPORTING RESPONSIBILITIES

1. To ensure that the BU Head and the Managing Director are made aware of all issues affecting the marketing of the product as appropriate.

C] BUSINESS CONTACTS

1. Head Office Departments in Paris as authorized, first by the Marketing Director and then by the Managing Director.

2. Opinion Leaders and skilled bodies in relevant therapeutic areas

- Business partners

D] COMMUNICATION

1. Ensuring agreeable and productive relationships between field management and all other departments.

PROFILE REQUIREMENTS

A] MINIMUM REQUIREMENTS

- Education: degree level or above, in life sciences, pharmacy or medicine, preferably an MBA in Marketing.
- Experience: 2-5 years in the pharmaceutical Industry, preferably in a sales / marketing role in good MNC/Indian pharmaceutical firms. Strong exposure to both prescription (Rx) and consumer health/pharmacy channels.

1. Job knowledge:

- Familiarity with the code of practice in respect of promotional activities.
- Hands-on experience in managing Rx, OTx, pharmacy-led, or consumer healthcare brands.
- Experience working on pharmacy-led growth initiatives and category expansion programs.

B] INDISPENSABLE QUALITIES

1. Professional approach to all aspects of job. (presentable and discreet manner which enables the professional representation of Servier India to leading Opinion Leaders and other external contacts).

- Professionally mature, committed, self-motivated, adaptable and able to deal with changes of all kinds.
- Ability to effectively manage various projects at different stages of completion at any one time.
- A first-class communicator with excellent interpersonal skills and a genuine team player to maintain excellent working relations with all at Servier India and external contacts
- Ability to bring imagination and creativity to the working approach.
- Ability to work without supervision.

C] COMPETENCIES REQUIRED FOR THE JOB

1. Analysis – Ability to break down a situation or problem into its essential elements in order to understand its links, relationships and implications to facilitate decision making.

2. Competitive Intelligence - Ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage

3. Cross-functional work - Ability to develop a cooperative way of working and to establish productive transversal relationships.

4. Internal client centricity - Ability to maximize the satisfaction of an internal collaborator or partner.

5. Multichannel Knowledge- Ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage.

6. Persuasion - Ability to convince its interlocutor to perform a task or simply to adhere to his ideas by relying on a clear and argued discourse.

7. Prioritization - Ability to prioritize to facilitate decision making.

8. Marketing- Ability of interacting with customers using a combination of direct and direct combinations of channels.

9. Communication- - Ability to transmit written and oral messages effectively and to adapt to one’s interlocutor(s).

10. Therapeutic areas- To possess the knowledge of the branch of medicine concerned with the treatment of disease and the action of remedial agents

📌 Product Manager (Mumbai)
🏢 Servier Pharmaceuticals
📍 Mumbai