Talasha has been mandated to hire a VP - Brand Marketing & Communications for a rapid-growing SaaS platform helping fitness professionals worldwide build and grow their businesses through their own branded mobile apps. Funded by leading global investors and founded by an experienced team from IIT Delhi, they 're expanding their presence across international markets. The marketing leader will drive the brand's marketing strategy, strengthen their brand presence, and identify new prospects for growth, particularly across the US and other Western markets
Responsibilities
Lead the development and execution of comprehensive branding & marketing strategies to strengthen global brand narratives & presence.
Strengthen the brand positioning, storytelling and architecture across international markets (USA)
Lead the team in developing compelling content, organic acquisition initiatives, and integrated marketing campaigns.
Identify recent growth opportunities through influencer partnerships, brand collaborations, communities and emerging marketing channels.
Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, tik tok).
Plan and publish brand content to engage fitness specialists and partners.
Drive organic growth through SEO strategies and emerging discovery channels.
Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
Establish meaningful KPIs and use performance insights to improve marketing effectiveness.
Lead, mentor, and develop an established multidisciplinary marketing team.
Valuable to Have-
8 years experience in leading brand marketing & communication strategy for B2B Saas startups
Proven experience marketing to US and other Western audiences, with an understanding of regional customer behaviour and market dynamics
Experience in leading organic digital efforts for acquisition including influencer partnerships & collaborations, social media strategy, content strategy etc