Role & responsibilities
Develop and execute regional sales strategies, including territory planning, distributor networks, and key account management.
Identify expansion prospects, onboard recent clients (cafs, bars, hotels, HoReCa, contemporary trade), and drive upselling/cross-selling.
Conduct market analysis, competitor tracking, and forecasting to optimize performance.
Collaborate with marketing/operations for product launches, demos, promotions, and supply chain efficiency.
Monitor team KPIs, provide coaching/training, and submit regional reports/expense updates.