Key Responsibilities
Develop and execute a monthly social media content strategy and calendar.
Manage Instagram, Facebook, LinkedIn and other relevant platforms.
Create engaging Reels, posts, carousels, stories and educational content.
Convert healthcare topics into easy, engaging and patient-friendly content.
Coordinate with physiotherapists, doctors and management to generate authentic clinical content.
Build content around:
Home Physiotherapy
Neuro & Orthopaedic Rehabilitation
Spine Rehabilitation
Elderly Care
Nursing & Attendants
Speech & Occupational Therapy
Womens Health
Patient success stories and testimonials
Healthcare awareness and self-care
Shoot and coordinate short-form video content, interviews, patient education videos and team videos.
Write captions, hooks, CTAs and relevant hashtags.




Maintain consistent brand tone, visual identity and messaging.
Monitor trends and identify relevant Reels/audio/content formats that can be adapted to healthcare.
Track social media performance and prepare monthly reports covering reach, engagement, followers, leads and conversions.
Work towards generating quality enquiries/leads through social media.
Coordinate with graphic designers/video editors, if required.
Manage comments, DMs and basic social media queries professionally and ensure timely responses.
Support social media campaigns around health days, festivals, awareness campaigns and company events.

📌 Social Media Marketing Specialist Noida
🏢 Youstrong
📍 Noida