Performance Marketing Specialist – Google Ads, Meta Ads, YouTube & LinkedIn Ads

Company: Brand Bhoomi

Experience: 3–5 Years

Job Type: Full-time

Work Mode: Remote

Joining: Immediate joiner

Brand Bhoomi is looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads, YouTube and LinkedIn Ads. The candidate must be capable of planning, executing, optimising and scaling campaigns that generate quality leads and deliver measurable business results.

We are looking for someone who understands performance marketing beyond campaign setup and clicks. You must be able to analyse campaign data, improve conversion rates, optimise cost per lead, and maximise ROI and ROAS for both Brand Bhoomi and its clients.

- Plan, set up and manage Google Search, Display, Performance Max and other relevant Google Ads campaigns.
- Create and optimise Meta Ads campaigns across Facebook and Instagram for lead generation, conversions and sales.
- Develop performance marketing strategies based on client objectives, target audiences, budgets and business goals.
- Generate quality leads while improving cost per lead (CPL) and conversion rates (ROAS) .
- Monitor and optimise campaign performance to improve ROI, ROAS and overall advertising efficiency.
- Conduct keyword research, audience research, competitor analysis and campaign planning.
- Manage campaign budgets, bidding strategies, ad groups, targeting, placements and exclusions.
- Develop and test ad copy, creative concepts, headlines, calls to action and landing page variations.
- Conduct A/B testing to identify winning creatives, audiences, keywords and campaign strategies.
- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and relevant platform tracking tools.




- Analyse lead quality and conversion data, not just clicks, impressions or form submissions.
- Identify reasons for poor campaign performance and implement corrective actions.
- Optimise landing pages and conversion funnels in coordination with the website and creative teams.
- Prepare performance reports with actionable insights, key metrics and recommendations.

Required Skills & Expertise
- Strong hands-on expertise in Google Ads and Meta Ads.
- Proven experience running lead generation and conversion campaigns.
- Strong understanding of ROI, ROAS, CPL, CPA, conversion rates and advertising budgets.
- Experience with Google Analytics 4, Google Tag Manager and conversion tracking.
- Knowledge of Google Search Console, keyword research and landing page optimisation.
- Experience with Meta Pixel, Conversions API and relevant tracking methods.
- Solid understanding of audience targeting, remarketing, campaign structures and bidding strategies.
- Ability to analyse campaign data and make decisions based on performance metrics.
- Experience with A/B testing of creatives, ad copy, audiences and landing pages.
- Ability to manage budgets responsibly and identify opportunities to scale profitable campaigns.

What We Expect

- A performance-driven mindset with a focus on measurable business outcomes.
- Ability to generate leads within realistic budgets and continuously improve campaign efficiency.




- Ownership of campaign performance, troubleshooting and optimisation, results.
- Ability to distinguish between lead volume and genuine lead quality.
- Proactive testing, experimentation and data-driven decision-making.
- Ability to manage multiple campaigns and meet deadlines.

How to Apply

Please share

- Updated resume.
- Details of at least 5 Google Ads campaigns you have personally managed.
- Details of at least 5 Meta Ads campaigns you have personally managed.
- Campaign objectives, monthly ad budgets, CPL/CPA and conversion results achieved, wherever disclosure is permitted.
- Examples of campaigns where you improved ROI, ROAS or lead quality.
- Experience with GA4, GTM, Meta Pixel and conversion tracking.

Important: We are looking for a hands-on performance marketer who can demonstrate campaign optimisation and measurable results. Candidates whose experience is limited to campaign setup, boosting posts or reporting clicks and impressions will not be suitable.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits

- Work from home

Application Question(s):
- What amount budgets have you handled for Google Ads?
- What amount budgets have you handled for Meta Ads?
- How many Linkedin Campaigns have you run indepenedently and what budgets?
- How manyYouTube Campaigns have you run indepenedently and what budgets?
- Do you only know to do ad setups or you have expertise in delivering results and optimise the campaigns to reduce cpc?
- What is your current salary?
- What is your notice period?
- Are you available to work full time?

Experience:
- Google Ads: 3 years (Required)
- Meta Ads: 3 years (Required)
- YouTubeAds: 2 years (Required)
- LinkedIn Ads: 1 year (Required)

Work Location: Remote

📌 PPC Executive (3 years) Google Ads & Meta Ads (India)
🏢 Brand Bhoomi
📍 India