We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code




Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM

Skills:- On-page Optimization, OFF PAGE OPTIMIZATION, Search Engine Optimization (SEO), SEO management and Search Engine Marketing (SEM)

📌 Seo Executive Gurugram (India)
🏢 Digivertex Solution
📍 India