Job Title: Assistant Manager – Performance Marketing (Google & Meta Ads)

Location: Gurugram

Job Type: Full-Time

Seniority Level: Mid level

About Us

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health through education, transparency, and access to premium nutritional products.

Role Overview

We're looking for a hands-on performance marketer to own paid acquisition across Google Ads and Meta Ads. You'll run campaigns end to end, from setup and optimisation to reporting, while working closely with the Manager and cross-functional teams to scale profitable growth.

Key Responsibilities

Campaign Management

- Plan, launch, and optimise performance campaigns on Meta (Facebook/Instagram) and Google (Search, Shopping, Performance Max, YouTube, Display).
- Manage day-to-day bidding, budgets, audience targeting, and creative rotation to hit CAC, ROAS, and revenue targets.
- Run structured A/B tests on creatives, audiences, copy, and landing pages, and scale the winners.
- Keep campaigns aligned with brand guidelines and overall marketing objectives.

Strategy & Planning

- Support the Manager in building channel-wise growth plans, KPIs, and performance targets.
- Identify new campaign opportunities, formats, and audiences across both platforms.

Analytics & Reporting

- Track and analyse key metrics (CTR, CPC, CPA, CAC, ROAS, AOV, conversion rate, LTV).
- Prepare daily, weekly, and monthly performance reports with transparent, actionable insights.
- Use GA4, platform dashboards,



and Excel to find trends and recommend improvements.

Conversion Rate Optimisation (CRO)

- Work with design and product teams to improve landing pages, user flows, and conversion paths.
- Analyse funnel drop-offs and suggest fixes to lift conversion rates.

Budget Management

- Manage allocated monthly ad budgets across Google and Meta, ensuring efficient spend and pacing.
- Flag overspending or underperformance early and reallocate budget where returns are strongest.

Collaboration

- Work with design, content, product, and sales teams on creative briefs and campaign execution.
- Coordinate with SEO, social media, and email/CRM teams for integrated campaigns.

Customer Focus

- Understand customer needs and insights to build messaging and offers that resonate and exceed expectations.

Qualifications

- 3–5 years of hands-on experience in performance marketing, with proven work on both Google Ads and Meta Ads.
- Experience managing monthly ad budgets of ₹50 lakh+ (preferably higher).
- Preferred background in E-commerce, D2C, Healthcare, or Nutraceuticals.
- Strong grasp of paid media fundamentals: bidding strategies, attribution, funnel structure, and tracking (Pixel, Conversion API, GTM, GA4).
- Strong analytical skills and proficiency in Excel/Google Sheets (pivots, lookups, dashboards).
- Creative mindset with the ability to contribute fresh ideas and solve problems quickly.
- Clear communicator who can work smoothly with cross-functional stakeholders.

Good to Have

- Google Ads or Meta Blueprint certifications.
- Experience with Shopify-based D2C stores.
- Familiarity with creative testing frameworks and marketing attribution tools.

📌 Performance Marketing Specialist (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram