We are looking for an experienced Performance Marketing Specialist to lead campaign strategy and manage our internal marketing team. The ideal candidate has proven hands-on expertise with both Meta Ads and Google Ads, with a strong track record of driving measurable ROI for clients.
Key Responsibilities:
- Plan, execute, and scale high-converting lead generation and sales/acquisition campaigns across Meta and Google.
- Lead and mentor a team of media buyers, copywriters, and designers.
- Continuously monitor, analyze, and optimize campaign metrics (CPL, CPA, ROAS, conversion rates).
- Conduct A/B testing on creatives, hooks, audiences, and landing pages.
- Provide explicit performance reporting and ROI breakdowns to stakeholders and clients.
Target Niches:
Experience running performance campaigns in the following industries is a strong plus:
- Solar Energy
- Real Estate & Builders
- Interior Design & Architecture
Requirements:
- Proven experience managing high-budget Meta & Google Ad accounts.
- Strong grasp of tracking, pixel integration, CAPI, Google Analytics, and CRM attribution.
- Ability to drive high-intent lead flow as well as direct-sales conversions.
- Strong leadership, analytical, and communication skills.