Role: Performance Marketing Executive

Reporting to: CEO

About us - Shunya Wellness is a design-led spiritual lifestyle D2C brand crafting premium meditation essentials, ritual tools, and self-care products for up-to-date seekers across the world. A modern spiritual shopper is curious, discerning and self-aware. As the world evolves from blind faith to questioning and deriving logic to establish their beliefs; thoughtfully designed tangible products offer meaning as tools to complement their spiritual journey.

Through our enablers, we fill this space with a product first approach and deep focus on industrial design, ethical manufacturing and exceptional end quality. We are shipping PAN India and to 30+ countries globally driving sales via our own website www.shunyawellness.com and social media channels.

Brief: As Performance Marketing Lead, you will own Shunya's entire paid advertising function - from Meta to Google to Amazon Sponsored Ads. You will directly report to CEO and will be required to set strategy, own the ROAS of paid media, and report. It is not just an execution role.

Key Responsibilities

- Own the full performance marketing budget across all the channels - Meta, Google, marketplaces like Amazon.
- Define channel-level budget allocation, ROAS targets, and CAC benchmarks in alignment with revenue goals
- Build and maintain channel-wise ROAS dashboards and reports - track and analyse campaign performance and funnel metrics




- Run regular incrementality and A/B tests to validate spend decisions and creative performance
- Build SOPs for campaign setup, reporting cadences, and budget management processes
- Collaborate cross-functionally with various stakeholders to align campaigns
- Monitor industry trends and competitor activity

Mandatory Requirement

- 0-2 years of performance marketing experience in a D2C brand
- Deep hands-on experience on Meta Ads, Google Ads, Amazon Ads
- Exceptional written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with digital marketing tools and platforms
- Ability to manage multiple priorities simultaneously
- Attention to detail
- Bachelors’ degree in Marketing, Business or a related field

Additional Requirement

- Prior experience in a luxury D2C, e-commerce or a startup
- Experience working in the wellness / spiritual industry

Who You Are

- ROAS-oriented - you always optimize for incrementality, not just reported ROAS and CAC
- Builder - you enjoy creating the function from scratch, not just optimizing what already exists
- Ownership Driven - you own campaign launch to revenue impact
- Proactive - you identify problems and solve them without waiting for instructions

TO APPLY - Email at [email protected] with CV and previous work samples (if any)

📌 Performance Marketing Executive (New Delhi)
🏢 Shunya Wellness
📍 New Delhi