: Performance Marketing Manager – B2B & Growth

Company: Expertrons

Business: scale100x.ai

Job Title: Performance Marketing Manager – B2B & Growth

Location: Mumbai – Work from Office

Experience: 4–6 years

Compensation: ₹6–7.2 LPA

ABOUT SCALE100X.AI scale100x.ai, by Expertrons, is an AI-powered growth accelerator helping consumer and emerging brands scale through franchise expansion, partner networks and strategic growth initiatives.

We work with high-potential brands across industries including EV, F&B;, Beauty & Wellness, Retail, EdTech, Play Areas and more, helping them build scalable acquisition and expansion engines.

With 300+ franchise and partner networks built, scale100x.ai combines performance marketing, sales, technology and AI to solve real growth problems for ambitious brands.

ABOUT EXPERTRONS

Expertrons is an AI-powered career experience platform trusted by experts from leading organisations including Microsoft, Amazon, Sequoia Capital and Harvard Business School.

ABOUT THE ROLE

We are looking for a Performance Marketing Manager – B2B & Growth who can take ownership of our performance marketing function across multiple brands.

This is a player-coach role. You will lead and mentor the performance marketing team while remaining deeply hands-on with campaign strategy, execution, optimisation and scaling.

You will manage performance marketing across 15+ brands, primarily focused on B2B lead generation, franchise acquisition, partner acquisition and high-ticket customer acquisition.

The ideal candidate understands that performance marketing is not just about generating leads. The objective is to generate qualified MQLs, sales opportunities and measurable business outcomes.

You will also be responsible for exploring ChatGPT, AI tools, automation and emerging acquisition channels to identify new and scalable ways to generate qualified demand.

KEY RESPONSIBILITIES1. Performance Marketing & Campaign Management

- Own the strategy, execution and optimisation of performance marketing campaigns across multiple brands.
- Plan, launch and manage Meta Ads campaigns for B2B lead generation and conversions.
- Develop campaign strategies based on business objectives, audience, geography, investment profile and business model.
- Manage budgets and scale successful campaigns while maintaining efficiency and lead quality.
- Continuously optimise audiences, creatives, messaging, offers, bidding strategies and campaign structures.
- Take end-to-end ownership of campaigns from strategy → execution → optimisation → scaling.

2. B2B, Franchise & High-Ticket Lead Generation
- Develop acquisition strategies targeting founders, business owners, investors, franchise buyers, distributors, channel partners and decision-makers.
- Build campaigns for high-ticket products, services and opportunities where potential transaction/investment values can range from ₹50 lakh to ₹1 crore+.
- Understand the difference between lead volume and qualified business acquisition.
- Improve lead quality through audience segmentation, qualification, messaging, offers and funnel optimisation.
- Develop strategies to generate high-intent leads across multiple industries and business models.

3. Funnel & Conversion Optimisation
- Own the complete marketing-to-sales funnel:





Lead → MQL → SQL → Prospect → Conversion

- Track and optimise CPL, MQL rate, SQL rate, conversion rate, CAC and revenue contribution.
- Work closely with Sales to identify lead-quality and conversion gaps.
- Use CRM and sales data to continuously improve campaign targeting and acquisition strategy.
- Develop retargeting and remarketing strategies for high-intent audiences.
- Identify drop-offs across the funnel and implement experiments to improve conversion.

4. Team Leadership & Management
- Lead, mentor and manage the performance marketing team.
- Set campaign priorities, performance targets and execution standards.
- Review campaign performance and ensure timely optimisation and corrective action.
- Train team members on Meta Ads, performance marketing, funnel optimisation, analytics and emerging acquisition strategies.
- Build a culture of experimentation, accountability and data-driven decision-making.
- Ensure the team consistently delivers against business and performance targets.
- Take ownership of the overall performance marketing function and team output.

5. AI, ChatGPT & Emerging Acquisition
- Explore ChatGPT, AI platforms, AI tools, automation and emerging digital channels to identify new acquisition opportunities.
- Experiment with new-age acquisition channels beyond traditional Meta and paid media.
- Identify opportunities to use AI and automation across lead generation, audience research, campaign optimisation, lead qualification and conversion.
- Test and validate new acquisition channels through structured experiments and measurable KPIs.
- Stay updated on emerging trends, platforms, tools and technologies in digital acquisition.
- Identify scalable opportunities that can improve lead quality, acquisition efficiency and overall growth.

6. Testing & Growth Experiments
- Design and execute A/B tests across:
- Audiences
- Creatives
- Ad copies
- Offers
- Landing pages
- Lead forms
- Campaign objectives
- Bidding strategies
- Funnel journeys
- Develop structured growth experiments to improve campaign performance.
- Analyse results, identify winning combinations and scale successful experiments.
- Continuously challenge existing strategies and look for new ways to improve acquisition.

7. Data & Performance Analytics
- Analyse campaign, CRM and sales data to identify performance trends, opportunities and bottlenecks.
- Build and maintain regular performance reports.
- Identify underperforming campaigns and take corrective action quickly.
- Make decisions around budget allocation, audience strategy and campaign scaling based on data.
- Connect marketing metrics with actual sales and business outcomes rather than focusing only on CPL.

8. Cross-Functional Collaboration
- Work closely with Sales, Creative, Marketing, Technology, Product and Leadership teams.
- Collaborate with Creative teams to develop performance-driven creatives and messaging.
- Work with Sales to understand lead quality,



objections, conversion challenges and customer feedback.
- Translate business goals into measurable performance marketing strategies.
- Present performance insights, experiments and recommendations to leadership.

WHAT WE ARE LOOKING FOR
- 4–6 years of experience in Performance Marketing, Growth Marketing or Digital Acquisition.
- Strong hands-on expertise in Meta Ads Manager.
- Proven experience in B2B lead generation and acquisition campaigns.
- Experience with franchise, high-ticket products/services, SaaS, education, real estate, financial services or similar high-value businesses is preferred.
- Strong understanding of MQL, SQL, funnel metrics, lead qualification and conversion optimisation.
- Experience managing multiple campaigns, brands or accounts simultaneously.
- Prior experience leading, mentoring or managing a performance marketing team.
- Strong understanding of audience targeting, retargeting, campaign scaling and budget optimisation.
- Strong analytical and problem-solving skills.
- Experience working with CRM and marketing analytics data.
- Strong understanding of the relationship between marketing performance and sales outcomes.
- Curiosity and hands-on interest in ChatGPT, AI tools, automation and emerging acquisition channels.
- Strong communication and stakeholder-management skills.
- Strong ownership and execution mindset.

YOU WILL BE A GREAT FIT IF YOU
- Think beyond lead volume and CPL and focus on MQLs, SQLs, opportunities and revenue.
- Can balance team leadership with hands-on campaign execution.
- Understand how to reach and convert founders, business owners, investors and high-intent B2B audiences.
- Can independently take campaigns from strategy → launch → optimisation → scaling.
- Enjoy experimenting with audiences, creatives, funnels, AI tools and new acquisition channels.
- Are comfortable managing multiple brands across different industries and target audiences.
- Use data to make decisions rather than assumptions.
- Are curious about how AI and emerging technologies can transform customer acquisition.
- Thrive in a fast-paced startup environment where ownership, speed and measurable outcomes matter.

WHAT MAKES THIS ROLE DIFFERENT This is not a traditional Meta Ads execution role.

You will have the opportunity to:

- Lead and mentor the performance marketing team.
- Personally manage high-impact campaigns across 15+ brands.
- Work on B2B, franchise, partner and high-ticket acquisition.
- Build complete marketing-to-sales funnels.
- Explore ChatGPT, AI, automation and emerging acquisition channels.
- Experiment with new growth strategies and technologies.
- Work directly with founders, leadership and business teams.
- Influence MQLs, sales opportunities, CAC and revenue.
- Build scalable acquisition systems that can be replicated across multiple businesses.

WHY SCALE100X.AI? If you want to simply manage ad campaigns, this may not be the right role.

If you want to lead a performance marketing team, build B2B acquisition engines, work across multiple brands, experiment with AI and emerging channels, solve real growth problems and directly influence business outcomes, we'd love to hear from you.

Join scale100x.ai and help build the next generation of scalable B2B growth engines.

📌 Performance Marketing Executive (Mumbai)
🏢 Expertrons
📍 Mumbai