This is a remote position.

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

About the Role

- Demand generation engine of our national outbound motion, with India as your market

- Research target companies in our focus industries and develop interest into sales-ready opportunities

- Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar

- Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority

- Fully digital and desk-based, with no field visits

Research and Target

- Identify and research target companies in India against the defined ideal customer profile (ICP)

- Build and maintain target account lists

- Map the decision-makers and buying committee in each account

Enrich and Maintain Data

- Source and validate contact information using approved tools

- Keep every prospect record in CRM accurate, complete and up to date

Pitch and Develop

- Reach out by email, LinkedIn, phone and WhatsApp (where applicable)

- Personalise every message and follow the defined sequences and cadences

- Open real conversations with plant, EHS, safety and procurement buyers

Qualify MQL to SQL

- Run a structured qualification against the criteria set by management and Sales





- Capture buying signals and make an honest qualify or reject call on every lead

- Understand each account's scope and potential

Fix the Meeting

- Secure a genuine meeting or next step with Sales and hand over cleanly

- Move real opportunities forward, not just pricing requests

Build Qualified Pipeline

- Develop and maintain a qualified pipeline for Sales, with clear opportunity value

Keep the CRM Honest

- Log every contact, activity, disposition and stage in CRM in real time

Feed the Loop

- Track outreach and conversion metrics and join the weekly performance review

- Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper

How Success Is Measured

- MQL to SQL qualification against the agreed criteria

- SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing

- Pipeline value handed to Sales (for example, INR pipeline developed)

- GP contribution from qualified opportunities that convert into orders

Requirements

Qualifications

- Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development





- Comfortable owning a daily qualification and calling number

- Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them

- Solid internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar

Technical Skills

- CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages

- Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel

- Can read an account's scope and potential

- Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha

Functional Skills

- Strong communicator with business buyers: clear, confident written and spoken English and Hindi

- Comfortable with plant, EHS, safety and procurement contacts

- Gets the meeting: moves a conversation to a fixed next step, not a soft maybe

Nice to Have

- Experience in industrial, manufacturing, engineering, SaaS or B2B services

- Exposure to technical / industrial products or PPE

Application

- Include a link to your 90-second video introduction (questions are in the application form)

Benefits

- Own the gate: the call on what is a real opportunity and what is noise is yours

- Learn B2B selling properly: real discovery with real buyers and a real method
- A mission that matters: every account you qualify moves a real plant closer to safe

- Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)

- Everything runs on Zoho One

📌 Outbound Lead Development Representative (LDR) – National (India)
🏢 Duratuf Products
📍 India