Key Responsibilities

- Set up and manage branding campaigns in Meta Ads Manager, handling campaign, ad set, and ad creation end to end.
- Launch campaigns accurately, in line with approved media plans and timelines.
- Monitor delivery, budgets, and pacing regularly, along with impressions, reach, frequency, CPM, video views, and other relevant KPIs.
- Optimize campaigns against their objectives and performance metrics.
- Run QA checks before and after activation, verifying audiences, placements, budgets, schedules, and tracking parameters.
- Identify delivery issues early and resolve them proactively.
- Prepare daily, weekly, and monthly performance reports, with insights and optimization recommendations.
- Coordinate with internal teams on creatives, campaign requirements, and troubleshooting.
- Maintain campaign documentation and reporting trackers.

Required Skills & Qualifications

- 1-3 years of hands-on experience with Meta Ads Manager.
- Proven experience running branding and awareness campaigns on Facebook and Instagram.




- Solid grasp of campaign objectives: Awareness, Reach, Engagement, Video Views, Traffic, and Messaging.
- Solid knowledge of campaign setup, monitoring, reporting, and optimization.
- Understanding of key branding metrics: Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement Rate.
- Knowledge of Meta audience targeting, including Custom and Lookalike Audiences.
- Familiarity with Meta ad formats and placements.
- Proficiency in Excel or Google Sheets for reporting.
- Ability to turn performance data into actionable insights.
- Strong attention to detail and QA discipline.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.

Desired Candidate Profile

- We’re looking for a proactive, analytical, and detail-oriented professional who is eager to learn and has a strong command of Meta advertising fundamentals.

📌 Meta Ads Eexecutive (Noida)
🏢 brad onegroup
📍 Noida