Company: KG Foundations

Location: Chennai

Department: Marketing

Reporting To: Head of Department (HOD) Marketing

Job Overview:

KG Foundations is looking for an energetic and result-oriented Marketing Executive / Manager Offline & BTL Marketing to drive lead generation and brand visibility through strategic offline marketing, BTL (Below-The-Line) activations, site branding, and vendor coordination. You will be responsible for planning, executing, and tracking offline campaigns across residential projects in Chennai.

Key Responsibilities:

1. BTL Activations & Lead Generation

- Plan, organize, and execute outdoor BTL marketing activities to drive high-quality lead generation.
- Conduct targeted activations in residential apartments, clubs, parks, and high-footfall community spaces.
- Drive customer referral programs and interactive community events in existing apartment clubhouses.
- Identify high-potential locations for outdoor hoardings, temporary banners, direction boards, and signage to maximize brand exposure.

2. Site Branding & In office Amenities

- Plan and execute complete indoor and outdoor site branding, including main site hoardings, standees, danglers, TV display content, and promotional materials.
- Manage post-construction internal signages across completed project spaces.




- Ensure site visit readiness by maintaining and refilling customer refreshment stocks across all sales site offices as required.

3. Vendor, Agency & Creative Management

- Coordinate with outdoor advertising agencies to deliver print and display creatives according to exact medium specifications and measurements.
- Source, compare, and present vendor quotations to management for budget approval and formal sign-offs.

4. Budgeting, Reporting & Analytics

- Prepare monthly budgets for offline and BTL activities and present monthly spend vs. performance summaries to the HOD.
- Compile monthly presentations highlighting all executed campaigns, reach, and site branding initiatives.
- Track and report lead-to-conversion metrics, including generated leads, scheduled site visits, and finalized property sales.

Candidate Profile & Qualifications:

- Experience: Proven track record in Offline Marketing, BTL Activations, Real Estate Branding, or Event Coordination within the construction/real estate industry.
- Key Skills: On-site execution, vendor management, budget tracking, spatial planning for outdoor media, strong negotiation skills.
- Mobility: Willingness to travel across various project sites and activation spots in Chennai.

📌 Marketing Manager (Chennai)
🏢 KG Foundations
📍 Chennai