A branding and marketing manager for an industrial company leads B2B brand strategy, trade exhibitions, and digital lead generation to strengthen market positioning||
Core Responsibilities
Brand Strategy & Positioning: Define corporate branding blueprints and enforce guidelines across manufacturing, engineering, or steel sectors.
Exhibitions & Events: Plan and execute large-scale industrial trade shows, expos, and client meets.
Digital & Content Marketing: Oversee SEO, LinkedIn campaigns, whitepapers, and technical case studies to drive inbound B2B leads.
Channel & Trade Marketing: Design dealer engagement programs and support pan-India or global sales teams.
PR & Corporate Communications: Manage public relations, media coverage, and institutional communications.
Positive knowledge of power industries: Thermal power, Steel, and hydro.