Key Responsibilities:

Brand and Strategy

- Define and evolve the brand positioning, voice, and visual identity for the target customer (e.g., everyday kurtas, festive, bridal, occasion wear).
- Build the annual marketing calendar around key peaks: Diwali, wedding season, Eid, Navratri, Raksha Bandhan, Karva Chauth, and end-of-season sales.
- Own the marketing P&L;, budget allocation, and ROI tracking.

Digital and Performance Marketing

- Lead paid media (Meta, Google, YouTube), SEO, email, WhatsApp, and app/push campaigns.
- Drive D2C website traffic, conversion rate, AOV, and repeat purchase.
- Manage marketplace visibility and promotions (Myntra, Ajio, Nykaa Fashion, Amazon, etc.).

Retail and Omnichannel Marketing

- Plan store launches, in-store promotions, visual merchandising guidelines, and local area marketing.
- Drive footfall through events, influencer meets, and loyalty initiatives.
- Ensure a consistent brand experience online and offline.

Content, Social and Influencer





- Oversee seasonal photoshoots, lookbooks, reels, and campaign films.
- Build influencer, creator, and celebrity partnerships, including regional and micro-influencers.
- Manage social media, community engagement, and user-generated content.

CRM and Loyalty

- Build segmentation, retention, and win-back programs using customer data.
- Run the loyalty program, referral schemes, and personalized communication.

Analytics and Team Leadership

- Track CAC, ROAS, LTV, footfall conversion, sell-through, and brand health metrics.
- Partner with merchandising, design, and sales to align campaigns with inventory and current collections.
- Lead and mentor the in-house team and manage agencies.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits

- Leave encashment

Work Location: In person

📌 Marketing Head (Ashok Vihar)
🏢 Surya Ethnic fashion India
📍 Ashok Vihar