JSW One Platforms is a technology-led B2B platform within the JSW Group, focused on simplifying procurement for businesses across construction and industrial materials. The platform brings together customers, suppliers and products through a digital-first marketplace.
About the Role
We are looking for a Performance Marketing qualified to drive B2B customer acquisition, lead generation and digital growth through data-driven campaigns. The role will also involve managing external agencies and working closely with cross-functional teams to deliver measurable business outcomes.
Key Responsibilities
- Plan and execute campaigns across Google, Meta, LinkedIn and other relevant digital channels.
- Drive B2B lead generation and acquisition while improving CPL, CAC, conversion and ROAS.
- Manage campaign budgets, optimization, testing and performance reporting.
- Partner with Sales, Product and Business teams to improve lead quality and funnel conversion.
- Manage external digital agencies and ensure performance, execution and cost efficiency.
- Analyse campaign and customer data to identify growth opportunities and improve ROI.
- Track digital trends and recommend new channels, targeting and campaign strategies.
Candidate Profile
- 48 years of experience in Performance Marketing / Digital Marketing.
- Strong B2B performance marketing and lead-generation experience preferred.
- Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
- Experience managing digital marketing agencies / external partners.
- Strong understanding of performance metrics, attribution, funnel analytics and ROI/ROAS.
- Strong analytical skills with proficiency in Excel/Google Sheets and marketing analytics tools.
- SEO / organic acquisition experience will be an added advantage.
- A B.Tech / Engineering qualification is preferred as part of the overall profile.
Preferred Background B2B / B2B2C, E-commerce / B2B marketplaces, SaaS, FinTech, EdTech or other digital-first businesses with performance-led acquisition models.